Google Student Blog: The results are in for the Google Online Marketing Challenge

The results are in for the Google Online Marketing Challenge

August 8, 2012

Google Online Marketing ChallengeGlobal WinnerWarsaw School of EconomicsProfessor Tymoteusz DoligalskiPiotr Wawrysiuk, Kamil Borkowski, Joanna Sakowska, Aneta Maliszewska, and Łukasz KanownikRowery EmbassyRegional Winners

The Asia Pacific Winner comes from the University of Asia and the Pacific in the Philippines, under Professor Kahlil Corazo. The team of Hannah Ishael Tan, Danna Anne Marie Lee, and Kyne Darby Santos worked with Olivia and Fifth, a fashion boutique. The student team increased current and future sales by boosting alert sign ups and order leads.

The Americas Winner comes from James Madison University in Virginia, under Professor Theresa Clarke. The team of Rachel Krause, Tara Goode, and Nicole Behr worked with Triple C Camp, a summer day camp and challenge course located in Virginia. The Triple C Camp campaign successfully grew website traffic and CTR.

The Europe Winner comes from the University of Applied Science Würzburg-Schweinfurt (FHWS) in Germany, under Professor Mario Fischer. The team of Urs Merkel, Christian Pregitzer, Martin Gelowicz, and Stefanie Niggemann worked with MTRShop24, an online fashion accessories boutique. The MTR24 campaign had two key goals, to boost awareness and increase shop sales, which the student team achieved.

The Middle East/Africa Winner comes from Technion- Israel Institute of Technology, under Professor Sarit Moldovan. The team of Alex Zhitnitsky, Oshri Rozenheck, and Boris Fridman worked with the Perach Tutoring Project, a mentoring/tutoring program for disadvantaged children. The Perach campaign focused on increasing volunteers for its tutoring project which it succeeded in doing with over 150 volunteer sign ups.

Full 2012 Team ResultsClick hereSocial Media Award WinnersUniversity of Texas at AustinProfessor Lisa DobiasCaroline Snavely, Kristin Carden, Kimberly Bolton, and Ellen WebbThe Impeccable Pig

The Asia Pacific Winner comes from Edith Cowan University in Australia, under Professor Katrina Hibbs. The team of Elliot Crewe, Mohamed Athif, Darel Coutinho, Kirsty Watkins, Greg Murray, and Luke Ramponni worked with Blackwood River Houseboats, a houseboat rental company in South West Australia.

The Americas Winner comes from University of South Florida, under Professor Scott Liu. The team of Raneshia Lawrence, Ryan Sauer, Sean Kernan, Elise Fisher, Krista West, and Cori O'Brien worked with Cigar City Brewing, a craft brewery and tasting room.

The Europe Winner comes from INESDI – Instituto de Innovación Digital de las Profesiones in Spain, under Professor Roberto Garcia. The team of Eduardo Cerezo Carrera, Marta Gomez Gil, and Maria Susana Morin Vargas worked with Asociación Protégeles, the Center for Internet Safety for children in Spain.

The Middle East/Africa Winner comes from Bethlehem University in the West Bank, under Professor Nadira Alaraj. The team of Hiba Stephan, Dina Massad, Ameer Salameh, Bishara Al Hodali, Orianna Salameh, and Zaid Hilal worked with the Al-Harah Theater, a community theater in Beit Jala, West Bank.

www.google.com/onlinechallengePosted by Sowmya Ramakrishnan, Product Marketing Manager

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The results are in for the Google Online Marketing Challenge

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