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AdMob Student App Challenge - Winning Teams Announced
July 31, 2014
We’re excited to announce the winners of the AdMob Student App Challenge, a mobile app development contest open exclusively to students. Students from all over the world were challenged to build a great app and monetize it it using the
AdMob platform
, with a chance to
win awesome prizes
.
We had hundreds of app submissions from more than 90 countries and hosted more than 50 events worldwide. Our 5 winning apps have made a huge splash in the Google Play Store, and have already amassed over 300,000 downloads and nearly 6,000 reviews combined.
After extensive review, the
judging panel
selected 4 Regional Winners and 1 overall Global Winner. Artavazd Mehrabyab, a judge for the challenge and Co-founder/COO of PicsArt, says he was honored to be a part of the challenge, which he considered “a great demonstration of the large global potential for app development among [a] younger generation.”
Regional Winners receive brand new Nexus tablets, and our Global Winner will receive a free trip to San Francisco and visit Google in Mountain View!
Drumroll please…
GLOBAL WINNER - Stacks Flashcards
Team Name: Centum
About the team.
It is Phani Gaddipati, a student from Colorado Springs, Colorado, who takes home the first-place prize. Having grown up in Colorado, Phani currently studies Biomedical Engineering at Johns Hopkins University in Baltimore, Maryland.
About the app.
Stacks Flashcards is an electronic flashcards app that allows users to memorize material by creating decks of cards, testing their knowledge, and viewing stats on their performance. After his first Organic Chemistry class in college, Phani quickly realized that passing the class would require a lot of memorization. As he searched for an app that would allow him to create flashcards electronically, Phani found a distinct lack of quality apps of this kind, and wanted to build something great on Android. He decided to create one of his own, working hard to make sure that it was easy to navigate with a clean and intuitive user interface. Phani considers user feedback to be crucial to the success of his app, and is constantly working to improve the app’s functionality. Congratulations Phani for being an all-star developer, and creating an app that solves a simple problem in a meaningful way!
REGIONAL WINNERS:
REGIONAL WINNER 1: India 2014 Elections
Region: Asia Pacific
Team Name: DV DROID
About the team.
DV Droid is made up of 5 teammates, Darshan H, Venkatesh K B, Shivaprasad K S, Chiranthan K and Santhosh R, from Tumkur, India. The group met as high school students then separated for college, but each decided to pursue degrees in Engineering at their respective universities.
About the app.
India 2014 Elections is an informative app that gives a complete historical overview of the Indian Elections results from as far back as 1947, as well as information regarding the most recent 2014 elections cycle. When the team got wind of the AdMob Student challenge, the General Elections in India were fast approaching. They decided to capitalize on the opportunity to create an app that raised awareness among Indian citizens as to the importance of elections and the value of each and every vote. They set out to provide the public with an app that provided useful information in a beautiful way, and judging by its positive reception and success in the app store, they more than succeeded in their mission!
REGIONAL WINNER 2: Headphone Connect
Region: North America
Team Name: Skytrait Mobile
About the team.
Skytrait Mobile is the brain-child of Gabriel Brandão, the team’s one and only member. Of Portuguese descent, Gabriel was born in Taiwan and is currently a junior at Towson University just outside of Baltimore, Maryland. In addition to his work, Gabriel would like to acknowledge his friend and classmate Juli Phillips, whom he regularly relied upon for user feedback and testing.
About the app.
User simplicity was the foundation upon which Headphone Connect was developed. An “on action” based app, Headphone Connect allows users to assign certain apps to launch automatically as soon as their headphones are plugged in. Gabriel had seen apps that claimed to accomplish this purpose, but most were confusing and hard to set up. Sensing a gap in the market, Gabriel worked hard to create an app with a clean interface, simple setup and useful function. So far, the app has received nearly 2,000 5-star reviews on the Play Store and has been downloaded hundreds of thousands of times.
REGIONAL WINNER 3: Match Cube
Region: Latin America
Team Name: Kookei Studio
About the team.
Kookei Studio is made up of two teammates, Leonardo Trench and Gabriele Priuli, both from the State of São Paulo in Brazil. They are currently in their 3rd year of university and are studying Information Systems.
About the app.
Match Cube is a gaming app involving strategy and speed, where users match falling cubes according to color within a certain time limit. As he was researching various features in a game creation tool, Leonardo came across a falling cube and decided he wanted to develop a game using that general concept. When it came to app development, Leonardo and Gabriele had to build their knowledge base essentially from scratch, an impressive feat considering the consistently high ratings that their app has received in the Play Store thus far. The team maintains that the key to their early success was the ability to be creative and persistent, particularly in the face of challenges.
REGIONAL WINNER 4: High Explosive
Region: Europe, Middle East, Africa
Team Name: Archon Interactive
About the team.
Casper Christiansen and Lucas Eliasen make up the illustrious team Archon Interactive, and are the brains behind the addictive gaming app High Explosive. Both Casper and Lucas come from Zealand, an island region of Denmark, and attend GameIT College in Grenaa. They’re currently studying a mix of HTX (Higher Technical Examination) and game development.
About the app.
High Explosive is a puzzle/action game where users use the protagonist bomb to help them explode their way to the exits. To come up with their concept, Casper and Lucas spent many hours brainstorming amongst themselves, trying to think of a game that would be both engaging and different enough from other apps in the marketplace. Once they had the basic concept, they reached out to others to confirm the validity and value of the idea. When they began building the app, both Casper and Lucas were still fairly inexperienced as developers. However, they viewed the opportunity to learn new skills as a fun challenge, and resolved to start small and build upon their original idea in a consistent and measured way.
Congratulations to all the winners and thanks again to every single student who participated!
Posted by Sutton Brown, AdMob Marketing Team
The App Developer Business Kit: Different Ways to Monetize an App
June 18, 2014
There are a variety ways for app developers to monetize. In the
App Developer Business Kit
by AdMob, we cover the different monetization models and when to use them. We encourage developers to think about monetization as they’re creating the app, not something they plan to figure out later.
Choosing a monetization model depends on the type of content that an app is offering and how users are engaging with it. Two ways to measure this are frequency of use and potential download volume. For example, an app that’s opened weekly for a very brief amount of time probably won’t monetize well with ads. An upfront payment (paid download) may be a better solution. On the other hand, a gaming app used often will monetize well with ads since revenue grows as impressions increase.
A popular monetization option to consider is in-app purchase, which is forecast to account for 48% of app store revenue by 2017 [Gartner, Sept 2013]. The growth of in-app purchases can be attributed to the growing popularity of games. AdMob surveyed game-playing smartphone users to ask them what percentage of their recent spend on gaming apps could be attributed to in-app purchases. Respondents in the US indicated that it was as high as 89%, and other markets surveyed were at a comparable level.
Advertising is a versatile and reliable way to earn revenue and can be the cornerstone of a monetization strategy, as app developer Fingersoft discuss
in this video
. Ads can also be a complementary option to an in-app purchase model, helping to monetize non-paying users.
To find out more about app monetization, check out
Chapter 4: Making Money
on the AdMob website and stay connected to AdMob by following our
Google+
page.
Posted by Henry Wang, Product Marketing, AdMob
Finalists Announced for the AdMob Student Challenge
May 27, 2014
After several months and countless hours of hard work on the part of our participants, we’re finally ready to announce the 8 finalists for the AdMob Student App Challenge. But first, we wanted to give a heartfelt thanks to each and every student developer who took part in the competition. With over 300 app submissions, we were overwhelmed by the talent, ingenuity and level of participation from student developers all over the world. We hope that the challenge allowed you to push your skills and business acumen to the limit, and that it will inspire you to continue making creative, useful and innovative apps.
Keep in mind, finalists are made up of the top two entries in each of our four challenge regions (North America, Europe/Middle East/Africa, Asia/Pacific and Latin America). From this list,
the judges
will go on to select 1 winner from each region (3 in total) and 1 overall Grand Prize Winner.
But enough chit-chat. Let’s introduce our finalists!
North America:
Stacks Flashcards
, by Centum
Headphone Connect
, by Skytrait
EMEA:
Furious Racing
, by dvbGames
High Explosive
, by Archon Interactive
APAC:
Brain Game
, by nedaRM
India 2014 Elections
, by DV DROID
LATAM:
Match Cube
, by KooKei
Cowardly Dog
, by R2T
Congratulations to all the finalists, and thanks again to everyone who participated! Stay tuned for the announcement of the Regional Winners and Grand Prize Winner soon.
Posted by Sutton Brown, AdMob Marketing Team
Introducing the AdMob App Developer Business Kit
March 31, 2014
In collaboration with The AdMob Student App Challenge, AdMob has developed a comprehensive developer business kit for review as various developers to reference as they are building their apps. Some highlights of the
AdMob App Developer Kit
include:
Consumer research in key markets to unlock the secrets of building a great app.
The latest case studies and best practices.
Interviews with app developers and established industry experts.
Developers will also find content related to turning a great idea into a great app, with insight into app design and development, funding, and how to actually make a business out the app. As a reminder, today is the last day for students to submit their apps through
this link
, and business reports are due on 15 April 2014.
Posted by Jeff Miner, AdMob Student App Challenge team
Publishing to Google Play Launch Checklist
March 13, 2014
Most apps for The AdMob Student App Challenge are finished at this point; it’s now time to think developing a product marketing plan for your teams app. For a more in-depth pre-launch guide, take a look at the Android checklist here. The goal of this post is to provide some context around the best way for your team to prep your app for launch, and to make sure it’s as successful as possible on the Google Play store.
Understand the publishing process.
Please see the publishing workflow for more information
.
Understand Google Play policies and agreements
.
Test for core app quality
.
Determine your app’s content rating.
Choose from: Everyone, Low Maturity, Medium, High.
Determine county distribution.
Once you determine what countries you want to offer to, you can begin the process of localization. Here’s a handy
checklist
to use when considering localization.
Confirm the app’s overall size.
Currently, the maximum size for an APK published on Google Play is 50 MB.
Confirm the app’s platform and screen compatibility ranges.
Before publishing, it's important to make sure that your app is designed to run properly on the Android platform versions and device screen sizes that you want to target.
Decide whether your app will be free or priced.
Deciding whether you app will be free or paid is important because, on Google Play, free apps must remain free.
Consider using
in-app billing
.
Set prices for your products (if necessary).
Prepare promotional graphics and materials.
When you publish on Google Play, you can supply a variety of high-quality graphic assets to showcase your app or brand. After you publish, these appear on your product details page, in store listings and search results, and elsewhere.
Build and upload the release-ready APK.
Plan a beta release.
Complete the app’s product details.
On Google Play, your app's product information is shown to users on its product details page, the page that users visit to learn more about your app and the page from which they will decide to purchase or download your app, on their Android devices or on the web.
Link to Google Play in your various marketing campaigns.
Using a Google Play badge gives you an officially branded way to promote your app to Android users; doing so can really help drive downloads.
Final checks and publishing
When you think you are ready to publish, sign in to the Developer Console and take a few moments for a few final checks.
Support users after launch.
As always, follow
AdMob on G+
for any new updates about the Challenge, and enjoy building the marketing strategy for your apps; as any Google product marketer would tell you, what happens after the launch is what determines whether a project was successful or not.
Posted by Jeff Miner, AdMob Student Challenge team
Team Spotlight: Class with Friends
February 21, 2014
In last month’s first
AdMob Student App Challenge
design jam at Virginia Tech, the winning team came up with a new way to choose classes both around major and the classes that friends are taking. The Class with Friends app has a clear purpose, and was well-thought out and addressed the many issues that an app such as this is presented with. Come and meet the team:
Benjamin Zichettello
: Majoring in Aerospace Engineering, Ben is also working on a tech start-up called ProjectAMPLE in addition to his studies. ProjectAMPLE’s goal is to develop innovative knowledge management applications to help organize the vast amount of information in the modern era. With Class with Friends, he’s hoping to mitigate the boring and problematic registration process at most schools.
Chris Lai
: Chris is somewhat of a hackathon veteran, having participated in events at University of Michigan and Yale. Chris has also been involved with an Austin start-up as a front-end developer, and has been passionate about computer science since high school. He’s looking forward to continuing to refine his developing skills through this contest, as well as learning how to best integrate AdMob into their app.
Xikai Zhao
: While currently studying mechanical engineering, Xikai has always wanted to build a website or app, and thought this contest presented a good opportunity to refine both skills and learn more about building an app business. At a large school like Virginia Tech, registering for classes can be a painful ordeal, hence the idea for the app. In the app, students will know who else is taking the same class with them, adding a social layer for when they make their semester choices.
Craig Borklund
: Craig has been thinking about creating a way to connect with potential classmates outside the normal social outlets, and had actually experimented with an app registration solution. Currently studying Computer Science and German, Craig mentioned that the design jam was instrumental in them utilizing a web visualization app to better represent what they were going for, and to show in a clear way what separated their idea from their other apps out there. By doing that, it also allowed the group to have a visual of where their ads would best be placed to ensure a solid user experience.
Remember, all participating teams will need to submit their app by 31 March 2014.
Follow AdMob on G+
to stay up to date with all Challenge updates.
Posted by Jeff Miner, AdMob Student App Challenge team
AdMob App Integration
February 7, 2014
We're now a few months into the
The AdMob Student App Challenge
. By now many of you have probably made some headway on your app, but aren't completely sure about how you want to integrate AdMob. Today we'll give you some tips on best practices for integration.
In general, ad placement should work with the flow of your app.
Banners
can be placed at the bottom of a screen containing another view, as elements placed in a ListView (as long as you don't show more than one banner on screen at once!) and other places that work with the current layout of the screen.
On the other hand,
interstitials
should be placed at a natural break in your flow from screen to screen - for example, in between game levels. You can see more examples of ad integration in our
Ad Catalog app
.
If you want to track the different lifecycle events of an AdView object, you can use an
AdListener
. This allows you to not only track, but take action in onAdOpened(), onAdClosed() and other methods. You can see an example of an AdListener in the Ad Catalog app, and the basic AdListener behavior
in this sample app
.
Another fun thing to do is create a
Custom Event
. Custom Events allow you to serve your own ads in the ad space. For example, if you know your user's birthday, you could deliver a
Happy Birthday message
instead of an ad on that day. Custom Events give you a lot of flexibility with your ad space, and we're excited to see how you use them.
For additional controls, such as location and ad color, check out
our docs
. And if you have any SDK-related questions, you can ask other AdMob developers (and me!) for help
on our forum
.
Remember, using AdMob is a requirement to submit your app for the student challenge. We're looking forward to your submissions, and hope to see some innovative uses of the AdMob SDK!
Posted by Amy Quispe, Google Developer Relations
What you need to know to install AdMob on your app
January 17, 2014
There have been some excellent app submissions for The AdMob Student App Challenge; however, many of these were submitted without having first successfully installed AdMob to their app. This is an important aspect of the challenge, and an app without AdMob will not be eligible for review by our judging panel. The process to install AdMob is straight-forward; continue reading for a how-to on how to monetize your app with AdMob.
Requirements for your app
Make sure you have the
latest copy of the Android SDK
and that you're compiling against at least Android v3.2 (set target in project.properties to android-13) (or higher). .
The Google Mobile Ads SDK for Android requires a run-time of Android 2.3 or later (set android:minSdkVersion to at least 9 in your AndroidManifest.xml). This means you can develop with the latest version of the Android SDK and your app will still run on an earlier Android version (2.3 minimum).
Steps for incorporating the SDK
Add and reference the Google Play services library project in your Eclipse workspace.
See the Android
instructions
for how to set up the Google Play services SDK.
Right click on your app project in Eclipse and select
Properties
.
Select
Android
and then click
Add
.... Find the google-play-services_lib project and select
OK
to add the Google Play services library.
The project now references the Google Play services library.
Add a meta-data tag in AndroidManifest.xml.
Google Play services requires you to add a specific meta-data tag within the element in your app's AndroidManifest.xml. data, can be found at Step 2
here
.
Declare com.google.android.gms.ads.AdActivity in the manifest.
The Mobile Ads SDK requires that com.google.android.gms.ads.AdActivity be declared in your app's AndroidManifest.xml. A screenshot can found at Step 3
here
.
Set up network permissions in the manifest.
Making ad requests requires these permissions to be declared in the manifest:
INTERNET
Required
. Used to access the Internet to make ad requests.
ACCESS_NETWORK_STATE
Optional.
Used to check if an internet connection is available prior to making an ad request.
For further questions on the installation process, head to the
Google Developers forum
, where any questions or troubleshooting can be handled. As always, follow
AdMob on Google+
for any new updates, and good luck with the continued development of your app for the contest.
Posted by Jeff Miner, AdMob Student Challenge team
Announcing the judges panel for the AdMob Student App Challenge
December 11, 2013
Google is proud to announce the judging panel for The AdMob Student App Challenge. Our six judges have either built apps or advised developers, and between them have accumulated hundreds of millions of downloads.
Toni Fingerroos:
Toni Fingerroos is the CEO and founder of the mobile games company Fingersoft. He developed
Hill Climb Racing
which reached 1st place in top free games in the USA in Google Play and has been downloaded over 100 million times globally. In 2013 he received the Game Developer of the Year award in Finland. Fingerroos came up with the name Fingersoft when he was ten years old, with a passion for developing games. After years of making games for his friends to enjoy he wanted to learn more about business and economics. He co-founded two companies and also assumed managerial responsibility. After gaining experience from these businesses he was ready to start a company of his own that would make use of his skills and laid-back attitude. In 2012 he officially founded Fingersoft Ltd. pursuing his life-long dream of running an independent game studio.
Edward Kim:
Edward Kim got his start in the Android development world by developing and entering his apps in various Android development contests. Most notably, he won 3rd place in Google's Android Developer Challenge 2, taking a $25,000 prize. He also won 1st place in Verizon's ‘Power Your App’ contest, taking a $75,000 prize. Edward Kim is the co-founder and CTO of
ZenPayroll
. Prior to co-founding ZenPayroll, Edward was the CEO and co-founder of Picwing.com, a Y Combinator-funded startup and photo-printing platform that was acquired in 2011. Edward holds a BS and MS in Electrical Engineering from Stanford University.
Artavazd Mehrabyan:
Artavazd Mehrabyan is co-founder & COO of
PicsArt
: a fun and full-featured mobile photo editing, drawing app, and art community for Android and iOS. He worked previously as Senior Software Architect at prominent web portal Lycos Europe. Artavazd has conducted practical classes in Software Architecture at the American University of Armenia, and has been a guest lecturer at Yerevan State Polytechnic. He is a graduate of the American University of Armenia.
Sana Choudary:
Over the last two years Sana has been the CEO and co-founder of YetiZen, a cornerstone of the game developer ecosystem. This includes the
YetiZen accelerator
, the wildly popular games-focused accelerator and the
YetiZen Innovation Lab
, the only game developer community space of its kind for game developer business education and synergy in the new and ever evolving world of social mobile. It has served over 10,000 game developers in the last 12 months. Sana Choudary has a reputation for being a powerful force in creating successful entrepreneurs. She has been highly active in the entrepreneurial and gaming communities throughout her career as a leading member of Women 2.0, StartupWeekend; and as a co-founder of NYC’s largest entrepreneurial group, Ultra Light Startups. In addition to YetiZen, Sana chairs TiE SF and TiEcon Youth Track, the world's largest entrepreneurship conference. Through YetiZen, Sana is intimately involved with hundreds of startups, gaming veterans, investors, and gaming giants, giving her a unique and unparalleled perspective on the game space.
Jake Ward:
Jake Ward oversees operations and programming for the
Application Developers Alliance
, including media relations, marketing, membership and corporate partnerships. He has more than 10 years of experience in public relations, marketing and public policy. He has led strategic communication and issue-advocacy campaigns on behalf of Fortune 100 companies, public interest groups and industry associations.
Taizo Son:
Taizo San is CEO at
Movida Japan
, Chairman at GungHo Online Entertainment and Advisor at SoftBank. “I have worked fervently for the past 15 years to start new IT-related venture companies. In 2002 I founded GungHo, one of Japan’s most successful online gaming companies, and our flagship game Puzzle & Dragons is the world’s top grossing app for iOS and Android. With
Movida Japan
, a seed accelerator I founded in 2009, we aim to significantly boost the venture ecosystem in East Asia by 2030. I also serve as an Advisor at SoftBank, a Japanese Telecom and IT conglomerate with more than 1300 subsidiaries and affiliates worldwide, founded and led by my brother Masayoshi Son.“
Our panel is excited to see what our participants come up with during the contest. Be sure to follow
AdMob on Google +
for any Challenge-related announcements, and to check out the
Challenge website
.
Posted by Jeff Miner, AdMob Student App Challenge team
AdMob Student App Challenge: Key dates for participants
December 8, 2013
The AdMob Student App Challenge launched early last week, and while registration will remain open until March 31, it will be important for all teams to be aware of some key deadlines and events. See below for timeline of events, which is you can find on the
AdMob Student App Challenge website
as well.
Student registration window:
through 31 March 2014
Competition window:
through 15 April 2014
Deadline for submitting app for judge’s review:
31 March 2014
Deadline for submitting business report:
15 April 2014
Finalists Announcements:
15 May 2014
Global Winner Announcement:
28 May 2014
To stay up to date on any and all Challenge-related announcements, be sure to follow
AdMob on Google +
.
Posted by Sarah Henderson, Student Development Team
Build an app to win awesome Google prizes in The AdMob Student App Challenge
November 25, 2013
Are you a student who loves to code or has a great idea for a mobile app? Maybe you’re building one right now. Imagine that one day your app could be seen by millions of users.
You’re invited to take part in The AdMob Student App Challenge, a mobile app contest open exclusively to students around the world. The goal is to build a great app (either Android or iOS), create a revenue stream using AdMob's in-app advertising, and tell us about your experience in a written business report. You can either build the app on your own or form a team of up to five students.
Check out the
YouTube Video
to learn more!
To win the Challenge, you'll need a great app and a good business strategy that focuses on how you manage the project, gain users and leverage AdMob. In the next few weeks we’ll be announcing the respected app industry leaders who’ll be on the judging panel.
We’ve got some awesome prizes if you win: The winning team will receive:
A 7-night trip to San Francisco with spending money, including a trip to the Google headquarters in Mountain View.
The winning app will be featured on the Google Play store and on the Play Store's social channels (certain conditions apply).*
An opportunity to star in your own case study video to tell your story.
A Nexus 7 device for each team member.
As well as one overall winner, there'll be a winner from each of the four global regions (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific), who'll receive computing devices and an honorary mention on the AdMob website.
The Challenge starts today and you have until March 31, 2014 to build a winning app. Visit the
AdMob website
to learn more and to
register
. The winners will be announced in May 2014.
Follow the
AdMob G+ page
for regular updates and announcements.
*Only apps made available through the Play Store will have an opportunity to be featured. See the
Official Rules
for more details.
Posted by Mike Schipper, Product Marketing, AdMob
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