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Google Online Marketing Challenge NGO Impact Award Winners 2011
October 28, 2011
Cross-posted from the
Google Nonprofits Blog
We’re pleased to announce the winners of the
NGO Impact Award
, a new award that recognizes
Google Online Marketing Challenge
student teams that made an outstanding difference to their nonprofit partners via superb online marketing campaigns. The deciding factors for these winners were the effectiveness of the campaign and a 200-word report on how the advertising impacted the nonprofit. The reports were judged by an
independent panel
of nonprofit leaders.
Prizes for the winners include:
1st place
- $15,000 donation to the nonprofit partner
2nd place
- $10,000 donation to the nonprofit partner
3rd place
- $5,000 donation to the nonprofit partner
Congratulations to the following winners!
1st Place
Michael Albrecht
and
Christian Pfeifhofer
taught by
Dr. Horst Treiblmaier
from
Vienna University of Economics and Business
worked with
TrashDesignManufaktur
. TrashDesignManufaktur is a non-profit organization in Vienna which offers unemployed persons the opportunity to learn new skills by up-cycling electronic waste and discarded machines into high-quality design objects, such as jewelry and furniture.
2nd Place
Sebastiano Comin, Simone Dolci, Elena Merazzi, Elena Moriondom
and
Giuseppe Scampa
taught by
Dr. Nicoletta Vittadini
from
Università Cattolica del Sacro Cuore
collaborated with
Istituto Oikos
. Istituto Oikos works in Europe and in developing countries to advocate for and promote environmental conservation.
3rd Place
The team of
Erin Blatzer, Lauren Davis, Carolina Thomas,
and
Jeffrei Clifton
taught by
Professor Steven Koch
from
University of Houston
partnered with the Houston Symphony. The Symphony is one of America's oldest performing arts organizations and performs approximately 170 concerts each year for more than 350,000 Houstonians.
If you’re interested in being involved in next year’s Google Online Marketing Challenge NGO Impact award, stay tuned to
our website.
Posted by Jessica Schwartz, Google AdWords Team
My Summer @ Google - BOLD Immersion
October 28, 2011
Introduction: We wrap up the
“My Summer @ Google”
series with a post from Kalyne, a sophomore at the University of Pennsylvania who attended
BOLD Immersion
in New York City this summer.
Take a second to do a Google
search
for the BOLD Immersion Program.
Kalyne presenting to fellow BOLD Immersion participants
You’ve probably already found out the logistical information. Like how there are 100 students selected to travel to the Google offices in New York or California for one week each summer as pre-interns, and that the main goal of the program is to immerse you in Google’s culture through work projects, seminars and activities. The information you’ve found introduces the skeleton of this program. Allow me to bring it to life.
I had the opportunity to go to the New York office in July, and my weeklong experience was nothing less than amazing. You often hear about the unique culture at Google and it’s easy to be skeptical. You really must see it for yourself! From the fun and collaborative environment to the “to die for” food in the cafes, everything is set up in a way that promotes interaction and ensures fun. In the NYC office, there was a huge game area, a massage room, scooters for people who like riding around the office more than walking, a gym, and a free snack bar on every floor.
The part that stood out the most to me was the casually dressed employees. It felt so comfortable and real. I love the fact that Google prides itself on the work ethic of their employees, not how fancy their suits are. I also noticed the genuine enthusiasm of every single leader in the program. They were excited about their job, this experience and, most importantly, delighted about teaching and sharing it with us. The passion that they have for Google shined through every activity and in every piece of advice they gave us. In our free time, I got to connect with the leaders and the other students on a different level. We went to an Italian buffet, a movie theatre, bowling alley, and strolled through Times Square.
BOLD Immersion students listening in on one of the Googler panels
In addition to the fun activities they planned for us, I learned a lot about myself and even more about what Google has to offer me through the workshops, the Googler panels, and the one-on-one talks with employees and executives from various areas within the company. Every person who presented openly shared their story and was more than happy to answer any questions.
The case study was our main project and took up most of our time. We were tasked with creating a marketing strategy that would effectively promote Google’s
Enterprise
products to minority-owned businesses. After being briefed, we broke up into groups and conducted extensive research over the next couple days using whatever resources we could find, including Googlers themselves. The best aspect of the groups was that everyone brought something different to the table. We came from a variety of schools with a range of majors and interests, a fact that gave each group more perspective. After three days of preparation, each group pitched their marketing campaign to representatives from the
Accelerate
team, an initiative that strives to make “Google’s products a comprehensive value-driven solution for underrepresented and emerging audiences.” The top teams were awarded gift cards from Southwest Airlines; my group was runner-up!
This program did so much more than just introduce me to Google’s culture; it brought out the “BOLD” in me. I learned how to effectively work with different personality types in a productive manner. I now treat my resume as a living, breathing document. I also have an incredible and supportive network of people. The immersion program gave me a true taste of the magic that is Google. I can only hope that I have the opportunity to continue learning and working with them through the
BOLD internship
.
Posted by Kalyne Coleman, 2011 BOLD Immersion participant
Helping women pursue successful careers in technology
October 27, 2011
“Find something you love to do and do it!” “Make friends and network!” “Don’t be afraid to give yourself credit for a job well done.” This is a small sampling of the advice Google women engineers shared with the more than 160 women who attended September’s
Google.GetAJob()
events in Google’s Boulder, Cambridge, Pittsburgh and Waterloo offices. Google.GetAJob() is a career development workshop intended to help women undergraduate and graduate computer science students prepare for successful careers in technology. The event brings women together to learn from Google engineers, gain technical interviewing skills and develop strong peer networks. Sarah Scodel, an MIT undergrad, attended the workshop pilot last January and then worked as a Software Engineering Intern in Google’s Cambridge office last summer. Here’s what she has to say about her experience with Google.GetAJob() and her internship:
Google.GetAJob() attendees on a tour
of the Google Boulder office
Photo by Amy Ho,
Engineering Staffing Researcher
Tell us a little bit about yourself and how you first got interested in computer science?
I had absolutely no idea what I would study when I got to MIT. I had always been good at math and really liked economics, so I figured I would probably be a Business or Economics major. I had absolutely no programming experience (I didn't even know what a
terminal
was, let alone how to use it.), but halfway through my first semester at MIT, I realized that I had better acquire some computer skills. I took an Introduction to Python class over our January term and discovered that programming was kind of fun. After that, I took a few computer science classes and was hooked.
Why did you decide to attend Google.GetAJob()?
In January of my Sophomore year, I got an email about the Google.GetAJob event and thought it might be useful, since I hadn’t had much experience with the difficult technical interviews I’d heard so much about and wanted to learn more about the process. I had also heard from other MIT students that Google was an awesome place to work, and everyone who worked there was super smart and and passionate about their job, so I wanted to check out the Google office.
Google Boulder Site Director, Scott Green,
speaks with Google.GetAJob() attendees
Photo by Amy Ho,
Engineering Staffing Researcher
What made you decide to apply for an internship at Google after attending Google.GetAJob()?
When I went on the office tours at the Google.GetAJob() event, I was struck by how excited everyone seemed about their work. The atmosphere was really great, and everyone I saw seemed legitimately happy to be at work, which you don't always get at a lot of companies. I thought that I could learn a lot from a Google internship, and I wanted to be in a place where people actually care about and enjoy their jobs.
Were there any specific aspects of Google.GetAJob() that you felt helped you when you interviewed at Google?
The mock interviews were incredibly helpful. It was great to get feedback and advice from somebody who actually conducts interviews and knows what most interviewers are looking for. I learned how to talk through a problem and to clearly explain my thought process. I think one of the big takeaways was that I shouldn't panic during the interview, even if I don't know the answer, and that it’s ok to ask a lot of questions because that means you are considering the problem from every angle.
How did your intern experience change your perspective on what it’s like being a woman in technology and at Google?
I worked with the Google+ team and had an amazing time as an intern! I learned so much not just from the work that I did but also from the people on the team. Google has lots of
groups specifically for women
, and I met a lot of really smart and talented women engineers at Google.
Google.GetAJob() women engineer panelists
Photo by Amy Ho, Engineering Staffing Researcher
Do you have any advice that you would share with other women who are applying for engineering opportunities at Google?
Definitely prepare for the interview by answering mock questions and practice coding on a whiteboard and, most importantly, don't panic. Try to have fun answering the question by thinking about it as a puzzle.
Interested in learning more about similar Google programs and scholarships? Check out
Google’s Student Site
.
Posted by Chelsea Pollen, Recruiting Specialist
Recruiter Tips & Tricks: Rocking the technical interview
October 27, 2011
Introduction:
Jeff Moore
, Lead Engineering Recruiter at Google, talks about how you can best prepare for a technical interview in this week's
Recruiter Tips & Tricks
post. Interested in internships or full-time roles at Google? Check out our newly redesigned student jobs site at
www.google.com/students
.
Welcome back, everyone; I hope things are going well. It’s time for my favorite blog of the series. Seriously, as a recruiter I like nothing better than having a candidate come in for an interview and show off amazing technical skills! All recruiters love this because we spend our time looking for great talent...and it’s rewarding to see people do well. So, I’m going to share with you some quick and easy tips to help you rock the technical interview. Here we go:
Do your homework
- Doing well in a technical interview is as much about what you do before the interview as what you do during the interview. Most software companies that perform really technical interviews are going to ask you questions about coding, system design and algorithms. You should search the web for sample questions so you’ll know what to expect. If someone asks you a question during the interview that you found during your research, make sure to tell them so they can ask you a different question.
Refresh your skills
- In addition to doing your homework, you should brush up on your software engineering skills. Get your old Computer Science books out and reread the chapters on algorithms, complexity theory and all that fun stuff. A lot of schools also publish courses online. MIT, for example, has
“Open Courseware”
, where you can go and actually take a look at the undergrad and graduate level courses taught there. It’s a pretty good way to make sure you’re up to date and feeling good about your core Computer Science skills.
Know your resume
- Obvious tip alert! Many times you’ll be asked to explain previous projects that you’ve worked on. It is critical that you are able to speak articulately about your past work, which could include being able to explain the algorithm and its implementation. Remember the most difficult bug and how you fixed it.
Rinse and repeat for desired results
- Once you’ve done all this, the best way to make sure you ace the interview is to practice, practice and more practice. I’d recommend you check out sites like
Stack Overflow
,
TopCoder
or any of the other coding competitions out there, and crank though some sample problems. Finally, check out a book like "Smart and Gets Things Done" by
Joel Spolsky
, or do a quick search for books about technical interview preparation. There’s no magic bullet here—just time and due diligence. Trust me, it will pay off.
I hope these tips help. Remember, the more time you spend preparing the better job you’ll do during your interview. Additionally, being well prepared will allow you to relax and be yourself which in turn will give the company an idea of what you’d be like as a colleague. Good luck out there this week. Feel free to share any technical interview stories. I always enjoy hearing from people about what they encounter. Finally...take a deep breath and rock the interview.
Posted by Jeff Moore, Lead Engineering Recruiter
Googlers Beta - 2011
October 26, 2011
Introduction: Since we’ve wrapped up our
“Diary of a Summer Intern”
series, we’ve decided to relaunch the
Googlers Beta
series to give you an insight into the work that interns at Google are doing year-round, not just over summer! Our second post comes from Sara Tozawa, who is interning in Google’s Tokyo office. Sara studies applied physics at the Tokyo University of Science.
I’ve been working on the Webmaster team at Google’s Tokyo office as a BOLD (
Building Opportunities for Leadership and Development
) Intern since this past August. Although this internship flew by much quicker than I expected, I will never forget a single day that I was able to spend here at Google Japan.
One of the greatest aspects of my internship was none other than the Webmaster team I was working with at Google. I was surrounded by a group of extremely supportive Googlers who were willing to help me out with anything and everything, and not just the technical aspects. Learning to live in the Google environment was something that I quickly became accustomed to, and my team made me feel right at home.
During the first week of my internship, I could immediately see the drive of my team when they gave me a large project to complete on my own. For this project, I worked on the layout of the
Developer’s Quiz website
for Google Developer Day 2011. Through designing this website, I learned how to use Google specific systems and rules that were extremely helpful when coding for websites.
During my internship, I was also in charge of creating an internal website for the webmasters team. I was able to work alongside my own mentor for this project, and was exposed to the amazing intelligence and creativity of this team. In order to create this website, I used numerous different types of tools, some familiar like HTML, JavaScript, Linux, and Photoshop, and others that I had never used before like CSS3, Closure, Goro, and Vim. Although most of these tools were very new to me, I was able to quickly learn how to utilize them just by working next to Googlers on my team who helped me tremendously for this project. Googlers are also good at creating and using their shortcuts, which helped with my efficiency throughout my internship.
Not only did I work extensively on these projects with my team, but I also joined many clubs where I could learn things that I never imagined I would be exposed to, like Salsa dancing! The clubs made me feel as though I had joined a social club in college again! The culture and atmosphere at Google was also a highlight of my experience. Everyday I looked forward to lunch time, with different menus everyday and amazingly delicious desserts. Each time we have our Sushi day Fridays, I am reminded that unfortunately, another week of my internship has gone by. TGIF was also another event that happened every Friday. It was a great opportunity for me, because this was when I was exposed to Googlers in other teams, and was given the opportunity to network and meet other amazing Googlers in a very relaxed atmosphere.
What I love about Google is not only the incredible Googlers you are surrounded by everyday, but also the different types of people you could meet here. The atmosphere at Google (micro-kitchens full of snacks, game areas, etc.) makes employees to be highly-motivated and so many of them work on projects that really impressed me. One of the most impressive works for me was the
“Play! with Chrome”
page. I first saw this page before my internship started and when I talked about how much I liked the page with my mentor, he told me he was the one who created it!
Employees have a unique personality, are intelligent, creative and nice. They are the ones who made each day here in Google an amazing comprehensive and fulfilling experience. As a female BOLD intern, I thought there were may be some differences with other interns and Googlers at the office. However, there was not a moment during my internship where I felt advantaged/disadvantaged by being a female intern. This was when I also realized how comfortable of a workplace Google is, where you won’t be taken away by disruptions.
During my internship at Google, I met many amazing people, learned new skills, and had tons of new experiences that inspired me a lot. Through this internship, I was able to discover my own skills and passion, and it gave me a clear path to what I really want to do as web designer. This path will now teach me, even after my internship, the necessary steps and drive I will need in order to acquire my dream.
Posted by Sara Tozawa, BOLD Intern, Tokyo
Studying with YouTube and Google+
October 25, 2011
Introduction: Taylor is a
Google Student Ambassador
at Boise State University. He is currently pursuing a double major in Communication and Computer Science, and loves exploring new study methods, one of which he shares with you here.
Fall is in full swing, and for many students (like me), that means midterms. Luckily for us, Google provides tools that make studying a breeze!
One subject I spend lots of time studying is math. Sometimes it’s hard to catch everything in class, so I started looking up each topic we cover on YouTube. Being able to see lots of different people explain how different problems are solved really helps me understand the material. In order to keep track of the videos that help me the most, I create playlists that correspond to the chapters in our textbook. With the midterm coming up, I merged each video in my playlists into one mega midterm playlist. When I study now, I shuffle the playlist, pause the video to work out the problem, then hit play to see the process used to solve. After the video is done, another topic is chosen randomly, and I repeat the process!
To take this study technique to the next level, I organized a
Hangout
on
Google+
with friends from math class. In order to make sure I would stay on task, I made a
Circle
for my math class friends, and set my availability to hang out to just them. We weren’t all on at the same time, but that’s what’s cool about Hangouts-- people can mingle, just like at school. Being able to watch YouTube videos together and talk about our interpretations of problem solving processes along with that of the video’s creator was awesome (and it will be even better when we aren’t working on homework!). I’m looking forward to trying out
Hangouts with Extras
when we move into more topics that have to do with graphing. Having a shared sketchpad with a full revision history will be a great study tool!
Being able to use Google+ Hangouts instead of making time to head to campus is awesome! I can’t wait to see how this will change the face of online classes and office hours, as well as providing more ways to interact with fellow students!
Posted by Taylor Bell, Google Student Ambassador, Boise State University
Join us for the 2012 Google GRAD CS Forum!
October 25, 2011
We are happy to announce that the
2012 GRAD CS
Forum application is now open!
As part of Google’s ongoing commitment to encouraging students of underrepresented backgrounds in technology to pursue graduate study, we are pleased to host the 2012 Google Graduate Researchers in Academia of Diverse backgrounds (GRAD) CS Forum. This forum will bring together students who are historically underrepresented in the field to connect with one another and with Google.
January 2010 brought the launch of the initial
Google Graduate Researchers in Academia of Diverse backgrounds (GRAD) CS Forum
. Over 70 students from universities across North America came together to meet Googler developers and researchers to discuss topics ranging from security, to databases, and machine learning.
During the second day, researchers mapped out their own research topics during the “unconference” style portion.
The 2012 GRAD CS Forum will invite up to 75 computer scientists to an all-expenses paid forum that will run Wednesday evening through Friday afternoon on January 18–20 at Google’s offices in Mountain View, CA and San Francisco, CA.
The Google GRAD CS Forum will include technical talks from established researchers – both from Google and universities – and a unique occasion to build and strengthen networks with other emerging researchers. Students will also enjoy tours of the Googleplex, have the opportunity to meet with Google engineers in their focus areas, and have fun exploring the San Francisco Bay Area.
Eligibility Requirements
Applicants must:
be a computer science (or related technical discipline) graduate student currently enrolled in a Masters or PhD program at a university in North America
demonstrate academic excellence and leadership in the computing field
maintain a cumulative GPA of at least 3.3 on a 4.0 scale or 4.3 on a 5.0 scale or equivalent in their current program
How to Apply
Applicants will be asked to provide:
a current copy of your resume
unofficial or official copies of your transcripts from both your undergraduate and graduate degree-granting institutions
brief thesis abstract or description of your current research
(500 words or less)
Please note that recommendation letters are not required.
The forum is open to all qualified graduate students, and is committed to addressing diversity in our company and in the technology industry. Students who are a member of a group that is historically under-represented in the technology industry are encouraged to apply, including women, Native American, African American and Hispanic students as well as students with disabilities.
Please send any questions directly to
gradcsforum@google.com
. We look forward to reviewing your applications!
Application Deadline:
Sunday, November 13, 2011 at 11:59 p.m. PST
Apply today!
Posted by Liz Arnold, University Programs Specialist
Calling all programmers! The AI Challenge is on
October 21, 2011
Self-driving cars. Computers that beat humans on
Jeopardy!
. The magic of Google Translate. If you want to learn about artificial intelligence, which powers all of the above, but don’t know how to get started, then the 2011
AI Challenge
may be just what you’re looking for. In the 2011 AI Challenge, sponsored by Google, you will create a computer program that controls a colony of ants. Your ants must search for food in order to multiply, and also defend your colony from ants controlled by other players. You submit your code online (updating and adding to it as often as you wish) and watch your ants battle it out against ants submitted by other people from around the world.
You may be wondering what sort of experience you need to compete in the AI Challenge. The answer is: none! The AI Challenge, which is run by students for students, is accessible to everyone, from experts to beginners. There are tutorials, walkthroughs and strategy guides available for free on the
website
to get you started. You can even download a simple working entry to use as a starting point.
So what are you waiting for? Submissions open today on
aichallenge.org
and will close in December. Join the challenge and you’ll be able to submit a basic entry and see your name on the global leaderboard (among thousands of other competitors!) in under 5 minutes.
Posted by Jeff Cameron, AI Challenge Lead Organizer
Recruiter Tips & Tricks: Internships revealed
October 20, 2011
Introduction:
Jeff Moore
, Lead Engineering Recruiter at Google, talks about the benefits of internships and how they can help advance your career in this week's
Recruiter Tips & Tricks
. Interested in internships at Google? Check out our newly redesigned student jobs site at
www.google.com/students
.
Those of you looking for full time work are probably knee deep in interviews and networking. Awesome, keep at it. But there is another whole recruiting phenomenon going on right now: internships.
Internships are HUGE for those of you in school and looking to jumpstart your career, but they are often overlooked by students who are focused solely on grades or extracurricular activities. My advice is to take a summer or semester and do an internship. You’ll have a great time and appreciate the experience. Here’s why:
Experience
- One of the best ways to get work experience is to do an internship. I know some of you are thinking something like “Intern = designated coffee maker.” Not true! Internships are a chance for you to work on a cool project and help make an impact within an organization. I had an intern last summer—her project was something I’d been dying to do for a few years and now it’s done. I believe we call that a “win-win.”
Learning
- That’s right, learning. A lot of times, early on, you aren’t 100% sure what you want to do as a career. Internships allow you to give different types of jobs and industries a try and see if you like them. Think of it as a free trial. You’ll be surprised how much you can learn during a few months on a job and this newfound knowledge will help you decide where you want to go.
Practice
- Internships are like practice for full-time jobs. The whole process runs very similar to full-time hiring, so this is your chance to interview, meet people and work in a much less stressful situation than you will once you have graduated. Think about it, you don’t want the first interview you’ve ever done in your life to be after you’ve graduated and are under serious pressure to find a job. You’ve gotta practice if you want to hone those skills and get the dream job.
Networking!
- Ah, what would a blog post be without a networking reference? Internships give you an opportunity to meet great people who can help you throughout your career. It doesn’t matter if it’s someone on your team, your intern host or someone with similar interests, internships expand your network. And, as you know, networking is the key to an effective job search.
So, there you go. If you’re still in school, find an internship and learn as much as you can. Good luck with the search this week and happy interviews everyone!
Posted by Jeff Moore, Lead Engineering Recruiter
Applications available for BOLD Diversity Internship Program
October 19, 2011
We’re gearing up for the next crop of BOLD summer interns: applications for summer 2012 are open and you can
apply at our BOLD website
today. Summer 2011 was our largest
BOLD Diversity Internship Program
yet, with interns working in business areas like sales, marketing, people operations and finance across 11 offices in North America. In addition to working on challenging projects, the BOLD interns made an impact by participating in employee resources groups such as the
Black Googlers Network
and the
Gayglers
and teaching Googler-to-Googler classes. Interns also attended the weekly Executive Speaker Series, hosting and moderating discussions with Google leaders such as Chief Legal Officer
David Drummond
and SVP New Business Development Megan Smith.
Google BOLD interns work on a wide array of projects that range from helping to plan this year's
Google Science Fair
, to developing consumer resources like the
Google+ help center
, to identifying launch partners for
Google Offers
.
BOLD Internships are open to sophomores and juniors currently studying at a 4 year university in the US or Canada. Internships are 11 weeks in length during the summer. You can learn more about the work that some of our interns did this past summer through the intern
video series
(another BOLD intern project) and
FAQ
. All of our interns make an impact on Google's business, products and users, while contributing to our unique culture. Here are a couple of videos that give you the scoop directly from BOLD alumni, and we hope you'll
apply here
for summer 2012.
To learn more about the Google BOLD Diversity Internship Program, visit
www.google.com/students/bold
.
Posted by Kira Chappelle, University Programs
A fresh look at Google presentations
October 18, 2011
Whether you want to wow your professor with an end-of-year presentation, persuade friends to join the study abroad program, or share a dynamic book report with classmates, the new Google presentations can help.
With more than 50 new format and design features and advanced collaboration tools, it’s even easier to work in teams to build A+ presentations. Check out the
Google Docs blog
to learn more about the latest features and how to get started.
Posted by Steven Saviano, Software Engineer
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