Google Student Blog: It's kids play for winning students in the 2009 Google Online Marketing Challenge

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It's kids play for winning students in the 2009 Google Online Marketing Challenge

July 24, 2009

Last year we launched the Google Online Marketing Challenge — a global university competition that gives undergraduate and post-graduate students hands-on exposure to online marketing. Working with their professors, teams receive the equivalent of US$200 to spend on Google AdWords advertising, then work with a local business to devise an effective online marketing campaign. Teams are given three weeks to mastermind the strategy before submitting a campaign report to an international judging panel of professors.

Today we announce the results; our global winners come from Deakin University, Australia and were taught by Chia Yao Lee and Bardo Fraunholz. The team of Andrew Kidd, Richard Blakely, Kevin Fung, Clinton Hinze, Katalin Kish and Howard Lien worked with a local kids play center, www.littletigrrs.com.au, to create a well-crafted campaign that highly impressed our judges.

Clockwise from top left: Richard Blakely, Chia Yao Lee (professor), Katalin Kish, Kevin Fung, Bardo Fraunholz (professor), Howard Lien, Andrew Kidd, Fiona and Mike (from Little Tigrrs), Clinton Hinze and Mick, The Big Hearted Tiger

Read more about the challenge and the other top finishers on the Official Google Blog.

We sent a survey out to every participating team, professor and business and the results were overwhelmingly positive. One professor noted, "The Google Online Marketing Challenge is among the most practical learning experiences one can offer their students. Thanks, Google!" Students seemed to agree, one commenting, "The Google Challenge enabled me to develop my online marketing and consultant skills by working with a real business. The Google Challenge has been the best assignment I have ever had!"

And finally, my personal favorite favourite:

"The teams have bonded and the learning process was blissful in every way! Our BEST memories ever: Thank YOU for having opened the Challenge to overseas students. It means the WORLD to us!!!"

For anyone interested in competing in the 2010 Challenge, formal registrations will open later this year, but in the meantime you can register your interest.

Posted by Lee Hunter, Product Marketing Manager

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