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2011 Google Online Marketing Challenge
October 26, 2010
Calling all students: registration for the 2011
Google Online Marketing Challenge
is now open!
“Thanks to the Google Online Marketing Challenge we have come to realize
that a well tailored AdWords campaign can be a very effective marketing
tool. The students were able to make this campaign cost effective whilst
also meeting our customers expectations”
- Participating business
“It has been a really valuable experience as a future marketer to run a
Google Adwords campaign, but it was also a rewarding one to know that we
were
able to make a difference to our client’s business."
- Participating student
The Google Online Marketing Challenge is a global student competition open to any higher education institution anywhere in the world. The 2010 Challenge had over 12,000 students in 60 countries competing. This year, we would like the Challenge to reach even more people ... and we need your help in getting the word out!
How does it work?
Teams of 3-6 students receive US$200 of online advertising with AdWords and then find local businesses to work with to devise an online marketing campaign. Teams outline a strategy, run their campaign, assess the results and provide the business with recommendations to further develop their online marketing activities. The winners are judged by an international panel of independent academics.
In the ever changing world of online marketing, the Challenge is a great way for you and your classmates to get some hands-on marketing experience. It's a skill that will come in handy as you graduate and prepare to enter a tough job market, but most importantly: it's a fun and engaging way to gain real-world experience helping businesses develop their online marketing strategies.
How can I register?
Your professor, lecturer or whoever teaches you, enters their student team into the Challenge. If you think your professors might be interested in signing their classes up for the Challenge, let them know about this opportunity! Your professors can obtain more information in the
Academic Guide
which will provide them with all the details they need to help them decide if the Challenge is right for their class.
The Challenge is open to any university and any discipline around the globe, at graduate or undergraduate level.
What’s the timeline?
Registration closes: January 14, 2011
Challenge starts: January 31, 2011
Challenge ends: June 10, 2011
Winners announced: July 2011
Register now at
www.google.com/onlinechallenge
.
Exploring computational thinking
October 25, 2010
Take a minute to think back to some of your past science fair projects or lab experiments. What elements did they have in common? What elements were different?
While every project or experiment may have been unique in the problem they were trying to solve, they all followed the same basic template of title, problem, hypothesis, materials, procedure, data and results, and conclusion. This ability to notice similarities, differences and trends is called pattern recognition. The ability to then extract out the unnecessary details and generalize those that are necessary is called pattern generalization, which leads us to an abstraction.
These are just some of the problem-solving skills that we apply when we design and run an experiment. Other skills include decomposition (the ability to break down a tasks into sub-tasks, e.g., when we specify each of the materials that we’ll need to conduct the experiment) and algorithm design (the ability to build a repeatable, step-by-step process to solve a particular problem, e.g., when we create the procedure so that others can understand our process and run that same experiment).
All of these skills make up what we consider to be
computational thinking (CT)
, a set of techniques that software engineers at Google and elsewhere apply all the time to write the programs that underlay the computer applications you use every day, including search, Gmail and Google Maps. Not only is this 21st century skill critical to being successful in the field of computer science, it’s also increasingly important to several careers outside of our industry given the ubiquity of technology in our lives today. As a result, many universities have expanded their traditional majors to now also include studies where key components involve computing. For example, computational neuroscience is the study of how the brain learns and computes, using computational principals to understand perception, cognition, memory and motor behaviors; while computational linguistics involves developing algorithms to process natural languages.
With this changing educational landscape in mind, a group of California-credentialed teachers along with our own Google engineers have developed a program called
Exploring Computational Thinking
, which is committed to promoting CT throughout the K-12 curriculum to support student learning and expose everyone to this critical set of skills. Similar to some of our other initiatives in education, including
CS4HS
and
Google Code University
, we’re providing educators with access to our curriculum models, resources and communities to help them learn more about CT and discuss it as a strategy for teaching and understanding core curriculum, as well as easily incorporate CT into their own curriculum, whether it be in math, science, language, history or beyond.
For more examples on computational thinking or for resources on how to expand on your own CT skills, visit us at:
www.google.com/edu/ect
.
Posted by Elaine Kao, Education Program Manager
Google Code-in: School’s Out, Code’s In!
October 7, 2010
(this post is cross-posted from the
Open Source at Google Blog
)
We are very pleased to announce
Google Code-in
, an open source development and outreach contest targeted at 13-18 year old students around the world.
Some of you may remember the pilot program from 2007-2008 we ran called the
Google Highly Open Participation Contest
. This contest gave 400 students around the world an opportunity to help out open source projects on the following kinds of tasks:
1. Code: Tasks related to writing or refactoring code
2. Documentation: Tasks related to creating/editing documents
3. Outreach: Tasks related to community management and outreach/marketing
4. Quality Assurance: Tasks related to testing and ensuring code is of high quality
5. Research: Tasks related to studying a problem and recommending solutions
6. Training: Tasks related to helping others learn more
7. Translation: Tasks related to localization
8. User Interface: Tasks related to user experience research or user interface design and interaction
It was a huge success, and we’re looking forward to another great year ahead of us with the contest with its new name, Google Code-in.
Be sure to check out our
Frequently Asked Questions
about the contest for answers to your questions about participating.We’re hoping to get pre-university students from all over the world involved. So please help us spread the word.
Stay tuned to this blog and to our
mailing list
for more updates on the contest. We will announce the mentoring organizations that are participating on November 5. The contest starts on
November 22, 2010
!
By Carol Smith, Open Source Team
Online Office Hours with Google Docs
October 4, 2010
Cross-posted on the
Google Docs Blog
.
Alex is a senior at Harvard University, and interned this summer on Google's marketing team. Here he shares how he uses Docs to save time (and body heat) braving the cold Eastern winters. If you have a tip to share on this blog, please
let us know
!
Now that the dorm move-in dust has settled and you have your class schedules all figured out, I wanted to share one of my favorite ways to use Google Docs that might help you stay on top of your work, save some time and maybe even stay a little warmer this school year!
I use the real-time collaboration in Google Docs to hold online office hours with my professors and TAs. This allows me to collaborate, edit and revise my papers and reports in real-time no matter where my TAs or professors are on campus.
The air is already getting
pretty crisp here in Boston
and – if your school is in a similarly cold climate – you know exactly how nice it can be to avoid that icy trek across campus to office hours during the winter months. Here is how I use real-time collaboration in Google Docs to hold online office hours with my TAs so that I can review, revise and edit my assignments from the comfort and warmth of my own dorm room:
Set up some time to ‘meet’ with your professor or TA (hint: it's easy to do using
Google Calendar
). Sign into Google Docs at
docs.google.com
to get started.
Once in Google Docs, click the 'Share' button in the upper right hand corner. Enter your professor or TA’s email address in the ‘Add people’ field and click ‘Share’.
Your professor or TA will receive a link to the doc and a notification telling them that you have shared your doc with them. When they open the doc you will notice that their user name will appear in the top right corner of the screen. You are now collaborating in Google Docs.
Your professor or TA can now help you revise your doc in real time. Clicking the blue box in the upper right hand corner of the screen will allow you to chat with them and ask questions as you move through the doc. Your editor can also add comments to your doc without actually rewriting the text. Highlighting a passage and then selecting 'Insert > Comment' will allow them to make a note about that section to the right of the page.
Your professor or TA’s cursor will be visible as they move through the doc to show where there are currently reviewing or editing. Their cursor will appear in the color corresponding to the box next to their display name in the chat box. When they highlight a passage you will also be able to see their highlighted section in their color. As more people are invited to collaborate on the doc they will have different colors assigned to them so that you can tell who made each comment or revision.
Holding online office hours with Google Docs is just one of the ways to use Google to simplify your life as a student.
Stay tuned for more tips on using Google to make life at school easier on the Google Student Blog or
submit your own
to share!
Posted by Alex Roux, Harvard University
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