Student Blog
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2011 Google Online Marketing Challenge
October 26, 2010
Calling all students: registration for the 2011
Google Online Marketing Challenge
is now open!
“Thanks to the Google Online Marketing Challenge we have come to realize
that a well tailored AdWords campaign can be a very effective marketing
tool. The students were able to make this campaign cost effective whilst
also meeting our customers expectations”
- Participating business
“It has been a really valuable experience as a future marketer to run a
Google Adwords campaign, but it was also a rewarding one to know that we
were
able to make a difference to our client’s business."
- Participating student
The Google Online Marketing Challenge is a global student competition open to any higher education institution anywhere in the world. The 2010 Challenge had over 12,000 students in 60 countries competing. This year, we would like the Challenge to reach even more people ... and we need your help in getting the word out!
How does it work?
Teams of 3-6 students receive US$200 of online advertising with AdWords and then find local businesses to work with to devise an online marketing campaign. Teams outline a strategy, run their campaign, assess the results and provide the business with recommendations to further develop their online marketing activities. The winners are judged by an international panel of independent academics.
In the ever changing world of online marketing, the Challenge is a great way for you and your classmates to get some hands-on marketing experience. It's a skill that will come in handy as you graduate and prepare to enter a tough job market, but most importantly: it's a fun and engaging way to gain real-world experience helping businesses develop their online marketing strategies.
How can I register?
Your professor, lecturer or whoever teaches you, enters their student team into the Challenge. If you think your professors might be interested in signing their classes up for the Challenge, let them know about this opportunity! Your professors can obtain more information in the
Academic Guide
which will provide them with all the details they need to help them decide if the Challenge is right for their class.
The Challenge is open to any university and any discipline around the globe, at graduate or undergraduate level.
What’s the timeline?
Registration closes: January 14, 2011
Challenge starts: January 31, 2011
Challenge ends: June 10, 2011
Winners announced: July 2011
Register now at
www.google.com/onlinechallenge
.
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