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Google Student Ambassador Program in MENA
December 5, 2011
For the first time in the Middle East and North Africa (MENA), in the middle of New Cairo’s desert and summer heat, over 20 Googlers have come together from all around the world to meet, greet and train a
select group
of young people from the region. This is the one-week Google Student Ambassador (GSA) training in Cairo, our biggest university event so far.
Earlier in the summer, we
launched
the GSA program. We received almost 900 applicants and selected 72 of them to represent their universities for one academic year. GSAs serve as conduits between our offices and university campuses all over the world. After orientation, each GSA returns to campus to plan social and networking events, hold tech-talks about various study and Google related topics, distribute Google goodies, launch awareness sessions to spread knowledge about Google’s latest tools, products and technologies and finally to encourage their classmates to learn more about Google’s various
university programs
.
The jam-packed agenda for our training in Cairo revolved around five themes:
“First Dip” day—GSAs learned more about Google as a company. For example, how search works, how Google makes money, and Google’s efforts in the MENA region. We also went over what being a GSA is all about.
“Take a Deep Breath” day—GSAs learned about specific tools for two different tracks. We ran a search and monetization workshop for business students and a web technologies workshop for engineering and computer science students. All the GSAs also learned how to write a CV and attended an internship panel where they heard from and were able to ask questions to Google’s Egyptian interns.
“Efficient and Effective” day—Four hours of Google Apps training run by the Egyptian Google Apps partners, plus a module on leadership and effective communication skills.
“Shine Like a Star” day—How to deliver a charismatic presentation, how to talk to the media, creative thinking techniques and project, event and budget management skills. The day capped off with a simulation of an on-campus event so GSAs could get hands-on practice.
“Graduation Day”—Discussions about the value of volunteering and helping communities and colleagues. We also reviewed the best practices of internet activity, like safe browsing, cyber security and ensuring data privacy. At the end of the day, everyone graduated with honors (and a bag of Google goodies)!
Many newly appointed MENA GSAs described the training as the best week of their life, which we were all too happy to hear. The purpose of this week is not just to introduce them to the logistical aspects of being a GSA, but to help all these ambitious students feel like they are part of something bigger than themselves, and turn them all into people who are eager to learn, and share that knowledged with others. We look forward to seeing them help their universities by putting all the knowledge they gained into action.
Posted by Noha Salem, University Programs Specialist, MENA
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