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Google Online Marketing Challenge Learning Series: Measuring your success
April 30, 2012
Introduction: The
Google Online Marketing Challenge
is a global competition providing students with the opportunity to learn about online marketing by using Google AdWords. Our first
GOMC Hangout on Air
provided general information about the Challenge, and we have decided to create a Learning Series to help students successfully compete in all aspects of the Competition!
We hosted our
second GOMC Learning Series session
last week and walked through the fundamentals of setting up successful AdWords campaigns. As participants approach the final weeks of the competition, we will be hosting our third and final
Hangout on Air
on Wednesday, May 2nd at 2:15PM PT (find your time
here
) on measuring and optimizing the performance of your AdWords campaigns once they’ve been running for a week or two.
If you have questions that you would like answered, we encourage you to submit them via Google+ or Twitter using the hashtag #GOMCseries or by completing the form
here
. We’ll collect a list of questions and answer them live during the Hangout on Air next week. Keep the questions coming!
Details:
GOMC Learning Series: AdWords Fundamentals
Wednesday, May 2nd
2:15 p.m. PST
Google Students Google+ Page
Tune in by visiting the Google Students Google+ page. The Hangout will be posted to our
YouTube channel
shortly after. Hope to see you all there!
Posted by Bryan Gomez-Wong and AJ Pascua, GOMC Team
Google partners with CRA-W for 2012 Graduate Cohort
April 26, 2012
Google was recently a sponsor of the
2012 CRA-W Graduate Cohort
. This two day workshop is for women in graduate school in Computer Science or a related field. The goal is to increase the ranks of senior women in computing by building and mentoring communities of women through their graduate studies.
This unique event welcomes new women graduate students into the community of computing researchers and professionals by providing them with a broad range of strategies and role models. Students met for two days on topics such as grad school survival skills to how to interview for a technical job. The workshops included a mix of formal presentations and informal discussions and social events.
Google has sponsored this event for several years now in an effort to support the CRA community to increase the number of women participating in Computer Science and Engineering research and education at all levels. Three software engineers from our Seattle/Kirkland office also presented during the conference in six different
workshops
, including Dana Zhang ("Master’s vs. PhD: Which one to Choose?" and "PhD Job Search"), Lamia Youseff ("Being a Woman in Computing" and "PhD Non-Academic Career Paths"), and Frances Perry ("Summer Internships" and "MS Job Search & Resume Writing Clinic").
Over 70 women presented their research at the annual poster show, developing their presentation skills while engaging with each other and representatives from sponsor companies. The topics ranged from "Modeling and Enhancing Android’s Permission System" to "Bringing Computer Science Education to Low and No-Technology Communities". The poster session was followed by a reception sponsored by Google and Microsoft Research.
A report from the National Science Foundation in 2011 reported findings that show that Grad Cohort has a positive impact on the graduate students who participate. The study relevant to Grad Cohort sought comparison data from students completing their graduate degree in computing between September 1, 2010 and August 31, 2011. Past Grad Cohort participants were recruited to participate in this survey.
Some key findings in the first year of this ongoing study are:
Participants completing their degrees seem to have stronger professional networks than nonparticipants
When asked to rate their knowledge of strategies for developing their professional networks, 87% of PhD participants rate themselves as knowing “some” or “quite a bit” compared to 67% of the PhD nonparticipants
For those completing master’s degrees, 85% of participants rated themselves as knowing “some” or “quite a bit” compared to 70% of nonparticipants.
In terms of how they put this knowledge into practice:
About 71% of PhD participants, compared to 37% of PhD nonparticipants, have served on departmental, conference, or professional society committees at least once in their graduate careers.
64% of PhD participants report conferences as a significant source of job information, compared to 31% of nonparticipants.
92% of MS participants compared to 48% of nonparticipants said that they learned about available jobs from their professional networks
Overall, the event was a wonderful celebration of all the attendees' graduate studies and research. The Grad Cohort was filled with mingling with other graduate students, networking with sponsor representatives and culminated in a dance party extravaganza.
We really enjoyed meeting everyone at the conference and wish them continued success.
Posted by Hal Marz, University Programs Specialist
Google scholarships recognize 87 computer science students in Europe, Middle East, and Africa
April 24, 2012
The
Google Anita Borg Memorial Scholarship
honors the memory of
Dr. Anita Borg
, who devoted her life to encouraging the presence of women in computing and founded the Institute for Women in Technology in 1997. The
Google Europe Scholarship for Students with Disabilities
aims to help dismantle barriers that keep students with disabilities from entering computing, encourages them to excel in their studies and become active role models and leaders in creating technology.
This year we’d like to recognize and congratulate the 40 Google Anita Borg Memorial Scholars, 10 Google Scholarship for Students with Disabilities Scholars and the 37 Google Anita Borg Memorial Finalists, all of whom attend universities in Europe, the Middle East or Africa.
Here is a
full list
[PDF] of this year’s Scholars and Finalists, along with the universities they attend.
These students will attend the annual Google EMEA Scholars’ Retreat this summer, where they will have the opportunity to attend tech talks on Google products, network with other scholars and participate in social activities. The retreat will be held in June in the Google Zurich office, Switzerland.
To find out more about how the scholarships and retreat have impacted the lives of others, take a look at the following two videos:
For more information on all our scholarships and programs, visit the
Google Students
site.
Posted by Jenny McColl, University Programs
Announcing the 2012 Google Anita Borg Scholarship: Asia
April 22, 2012
Dr. Anita Borg devoted her life to revolutionizing the way we think about technology and dismantling the barriers that keep women and minorities from entering the computing and technology fields. In honor of Anita's vision, we established the Anita Borg Memorial Scholarship in 2004, awarding scholarships to women who share her passion for technology. Once again, we’re proud to announce the
Google Anita Borg Memorial Scholarship in Asia
. The deadline to apply for the 2012 scholarship is June 3, 2012.
The 2011 Google Anita Borg Scholarship Recipients and Finalists
The Google Anita Borg Memorial Scholarship: Asia is open to current female students who are enrolled in full-time undergraduate or postgraduate study at an university in any of the following countries: Korea, Japan, Singapore, Thailand, Malaysia, Indonesia, Philippines, and Vietnam. Students should be enrolled in a computer science, computer engineering or a closely related technical program, and maintain a record of strong academic performance.
This year, we will be expanding our efforts by inviting all scholarship recipients to visit a Google office in Singapore for a networking retreat where students will be able to meet fellow scholars from all over the Asia Pacific region. This includes students from the eight countries listed above as well the from Australia, China Mainland, Taiwan, India, and New Zealand. The retreat will include workshops with a series of speakers, panels, breakout sessions and social activities, and will provide an opportunity to meet and share experiences.
For those of you outside the countries listed above, the Google Anita Borg Scholarship program is also available in
Africa
,
Australia
,
Canada
,
China Mainland
,
Taiwan
,
India
,
Europe
,
the Middle East
,
New Zealand
, and the
United States
.
We look forward to receiving your application!
Posted by the Anita Borg Memorial Scholarship Asia Team
Google Online Marketing Challenge Learning Series: AdWords Fundamentals
April 18, 2012
Introduction: The
Google Online Marketing Challenge
is a global competition providing students with the opportunity to learn about online marketing by using Google AdWords. Our first
GOMC Hangout on Air
provided general information about the Challenge, and we have decided to create a Learning Series to help students successfully compete in all aspects of the Competition!
Last week we hosted our
first GOMC Learning Series
and discussed how to incorporate
Google+ Business Pages
as part of your team’s online advertising strategy. Join us for our second
Hangout on Air
next Tuesday where we will cover the AdWords side of the competition and give your team some tips to set up a successful AdWords campaign.
If you have questions that you would like answered, we encourage you to submit them via Google+ or Twitter using the hashtag #GOMCseries or by completing the form
here
. We’ll collect a list of questions and answer them live during the Hangout on Air next week!
Details:
GOMC Learning Series: AdWords Fundamentals
Tuesday, April 24th
12:30 p.m. PST
Google Students Google+ Page
Tune in by visiting the Google Students Google+ page. The Hangout will be posted to our
YouTube channel
shortly after. Hope to see you all there!
Posted by Bryan Gomez-Wong and Anndrea Moore, GOMC Team
Hangout on Air with Research at Google - Live in Lyon from WWW 2012
April 16, 2012
Googlers are taking an active part in the ongoing dialogue with the research community at the
World Wide Web (WWW)
conference, happening this week in Lyon, France. While we’ve been a member and supporter of the community for years, we’re excited to bring the research at Google discussion to Google Plus for the first time. This Wednesday, April 18 at 16:30 CET, members of our technical team will be hosting a Hangout on Air live from the Google Booth at WWW.
Tune in at
Google Students page on Google+
. Our technical team is taking on topics like the interplay between engineering and research required for product innovation and tips on how to be a well-rounded researcher.
We’re taking your questions too about research at Google and Google at WWW -- the very conference to which Larry and Sergey published their paper on PageRank more than a decade ago. Submit your questions (and vote on others) on the
WWW 2012 Google Moderator page
or via Google+ using the hashtag #GoogleWWW2012 in a publicly shared post.
After the conference, we’ll add video of the discussion to the
Hangouts On Air playlist
on the Google Students YouTube channel.
Posted by Marni Levasseur, People Programs Specialist, Europe Middle East & Africa
Google Android Camp for computer science students studying in Europe
April 10, 2012
At Google, we are committed to helping the innovators of the future make the most of their gifts. We also believe open source development is a very useful and accessible way for passionate students to get involved with Computer Science in a practical and rewarding manner.
With this in mind we are excited to expand the
Google Android Camp
programme to launch in Europe for 2012. Up to 25 current first and second year undergraduate students will be selected to attend the all-expense-paid Android Camp at Google’s London office from August 12th - 18th, 2012. The Android Camp will include interactive and collaborative curriculum focusing on a practical introduction to developing applications for Android and will explore the concepts behind Android, the framework for constructing an application, and the tools for developing, testing, and publishing software for the platform. Students will also get the opportunity to enjoy technical talks by Googlers, and social activities around London.
Where can I apply?
Visit
this site
to learn more about the program and apply before the April 15, 2012 deadline.
When is Android Camp?
Android Camp will begin on Sunday, August 12th and will run until Saturday, August 18th.
I want to know more!
To learn more about Android Camp and to submit your application, please visit our
website
. You can also read about the US Android Camp from a previous year
here
.
Posted by Jenny McColl, University Programmes Specialist
Tune in to this week's broadcast to learn about the Engineering Trainee Summer Program
April 9, 2012
Updated on April 13, 2012: Correct application deadline listed
Last month we launched the application for the
Engineering Trainee Summer Program
in Europe. This is a brand new program (modeled after North America’s
Engineering Practicum
), which will last for 10 weeks over the Summer from July to September with opportunities available in London, Munich and Krakow. The program is targeted at future computer scientists and software developers, particularly those who are historically underrepresented in the field.
Engineering Trainee program qualifications
Be studying Computer Science, Computer Engineering, Informatics, or a closely related technical field.
Have completed your first year of Bachelors studies by Summer 2012
Have programming experience in either Java, Python, C, or C++
Be available between 2nd July - 7th September 2012
With the deadline fast approaching (April 27th), we wanted to give you the opportunity to learn more about what the Trainee Program has to offer, the recruitment process and how to apply. Please join myself and Farrah Djohan, another recruiter here in London, during a Hangout On Air on
Friday, April 13th at 4:30 pm London time
(
http://goo.gl/PHNnH
) to learn more. Want to know more about the intern recruitment process in Europe as well? We will be happy to answer any questions you may have. Submit your questions on Google+ using the hashtag #ETSPhangout.
Posted by Kerry Lale, Technical Campus Recruiter, EMEA
Celebrating six students receiving the AP-Google Journalism & Technology Scholarship
April 5, 2012
Cross-posted from the
Official Google Blog
Last summer,
we announced
a joint scholarship program for aspiring journalists with the
Associated Press
, administered by the
Online News Association
. Congratulations to the
six students
who will each be receiving $20,000 to pursue degrees that lie at the intersection of journalism, computer science and new media:
Emily Eggleston
, 24, graduate student at the University of Wisconsin, Madison, studying journalism and geography.
Reginald James
, 30, undergraduate student at the University of California, Berkeley, studying political science and African American studies.
Katie Zhu
, 20, undergraduate at Northwestern University, studying computer science and journalism.
Rebecca Rolfe
, 25, graduate student at the Georgia Institute of Technology, studying digital media.
Kevin Schaul
, 20, undergraduate student at the University of Minnesota, studying journalism and computer science.
John Osborn
, 29, graduate student at the University of California, Berkeley, studying journalism.
These students have big plans that range from producing hyperlocal data-driven stories, to developing open-source apps that allow for democratic news gathering and greater collaboration, to data visualization for current events and entertainment, to producing political news games and teaching journalists how to code.
We hope these scholarship winners, and their future projects, inspire the broader journalism community to keep rethinking how to report and share stories through new technologies.
For all undergraduate and graduate students already brainstorming ideas for next year, read more about the application process and eligibility on the scholarship program’s
website
. Thank you to the Associated Press and the Online News Association for making this scholarship program possible, and we look forward to seeing the impact these students have in their communities and in journalism.
Posted by Sean Carlson, Global Communications & Public Affairs
Google Online Marketing Challenge Learning Series: Google+ & Social Media Award!
April 4, 2012
Introduction: The
Google Online Marketing Challenge
is a global competition providing students with the opportunity to learn about online marketing by using Google AdWords. Our first
GOMC Hangout on Air
provided general information about the Challenge, and we have decided to create a Learning Series to help students successfully compete in all aspects of the Competition!
Has your team created a
Google+ Business Page
for your partnering company to compete for the Social Media Award? Traditionally, the
Google Online Marketing Challenge
has provided students the opportunity to partner with an organization to use AdWords for online marketing. For the 2012 Challenge, we introduced a new award, the
Social Media Award
, to enable students to incorporate social as another means for effective online advertising by creating
Google+ Business Pages
for their partnering businesses. We understand that some student teams may not be too familiar with Google+, so we will be covering what it is and how it works in our first GOMC Learning Series
Hangout on Air
!
If you have questions you’d like answered, we encourage you to submit them via Google+ or Twitter using the hashtag #GOMCseries or by completing the form
here
. We’ll collect a list of questions and answer them live during the Hangout on Air next week!
Details:
GOMC Learning Series: Google+ & Social Media Award
Monday, April 9
1:00 p.m. PST
Google Students Google+ Page
Tune in by visiting the Google Students Google+ page and as always, the Hangout will be posted to our
YouTube channel
shortly after. Hope to see you there!
Posted by Anndrea Moore & Bryan Gomez-wong, GOMC Team
Last chance to apply! BOLD Immersion Program for Freshmen
April 4, 2012
The Building Opportunities for Leadership & Development
(BOLD) Diversity Immersion Program for Freshmen
is designed to provide exposure into the technology industry for students who are historically under-represented in this field. Google invites current undergraduate first years to apply for a unique summer experience over four days at Google’s Headquarters in Mountain View in early August. The BOLD Immersion Program for Freshmen will provide participants with a rare glimpse into the technology industry; career opportunities at Google; and valuable professional and peer networks. We encourage students to take a chance and discover what it's like to work at a technology company, particularly those who are pursuing non-technical degrees.
This summer experience includes an all expense-paid trip to Google’s Mountain View Headquarters and a robust program including tech talks, skill-building seminars, and of course, fun! We will have social activities, community and network building, and the opportunity to develop relationships with not only peers, but Googlers as well.
Hear about it from the mouth of a past participant
here
!
Current Freshmen can apply through our
Scholarships & Programs site
by
Friday 4/6 at 11:59pm PST
. The BOLD Immersion application consists of a general application, a resume, a short essay, and a reference letter that need to be completed by April 20th.
Posted by Demian Caponi, University Programs: Road Warrior
Google Model Your Town 2012: Vote for the winner!
April 2, 2012
Cross-posted from the
SketchUp Blog
The 212 teams that participated in this year’s
Google Model Your Town Competition
produced thousands of models, the vast majority of which were jaw-droppingly, heart-stoppingly, mind-bogglingly gorgeous. Narrowing down the field to six finalists was a gut wrenching affair, but it had to be done. In alphabetical order, the finalist teams for 2012 are:
Evansville
, Indiana, United States |
Evansville’s collection of models
Modeler: Randall Crane
Getaria
, Gipuzkoa, Spain |
Getaria’s collection of models
Modelers: Josetxo Perez Fernandez, Pedro Domecq Aguirre
Leominster
, Herefordshire, United Kingdom |
Leominster’s collection of models
Modeler: Tom Harvey
Lowell
, Massachusetts, United States |
Lowell’s collection of models
Modeler: Beryl Reid
Toruń
, Kujawsko-Pomorskie, Poland |
Toruń’s collection of models
Modelers: Arkadiusz Pawlowski, Górniak Grzegorz
Zielona Góra
, Lubuskie, Poland |
Zielona Góra’s collection of models
Modeler: Tomasz Szular
This video provides an aerial, musical tour of each of the six finalists’ models
in situ
. Make some popcorn and enjoy.
It’s voting time!
It’s up to you (and the rest of the world) to
pick an overall winner
. We’ve created separate one-minute video tours for each town, as well as KML files that you can download to see the models in Google Earth. Peruse the entries, then vote for your favorite. You have until May 1st, 2012 to cast your ballot.
Congrats and thanks to everyone who entered—
this year’s models
were truly amazing.
Posted by Allyson McDuffie, Google SketchUp Team
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