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My Summer @ Google: Focusing on AdSense users and customers
October 11, 2012
Let’s say you tend to chew this particular type of gum that you just can’t seem to resist. But have you ever thought about why this gum attracts so many consumers in the first place? What if you could figure out what makes this particular gum so popular that it makes people want to purchase it continuously and associate this brand of gum with happiness?
Implementing a new game-changing system to Google Japan Online Partnerships Group (OPG) is a project that was most definitely challenging but was a project I was able to accomplish in two months. By asking "would you recommend this product to a friend?”, we learn more about how AdSense is performing through our customers’ eyes.
As a member of the scalable team, my ultimate goal was to find a way to increase customer loyalty of the millions of Google AdSense users through online communication channels such as:
Google+
,
newsletters
,
blogs
, seminars, and webinars. I worked on a project designed to improve customer loyalty and while we may not find an immediate answer today or tomorrow, planning for the future and for the better of the company could only be experienced thanks to Google.
The excitement of being able to think and provide my own insight that could possibly be used in a global scale is definitely the experience of a lifetime. One of the most fun parts of being an intern on the Online Partnerships Group is the collaborative teamwork I was able to experience, the challenge my project provided me, and most importantly the friendliness of all Googlers. What I will never forget about this internship is the culture Google immersed me with. Despite the global impact Google has already created for the millions of people, its challenge and continuous motivation never ceases to excite me. From my mentors, managers, seminars, hangouts, to cafeterias- to be able to view and experience this strong network in such a short amount of time is just priceless.
One important thing that I observed while at Google that I will take with me back to school is that there's always room for improvement. I've seen teams here working at such a fast pace, and just when you think something is perfect, there is always room to make it better. For that, I must say, no wonder why there's always a new flavor of gum to chew!
Posted by Reina Okuda, Intern, Google Japan
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