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A Day in the Life of a Danish New Grad @ Google Dublin
April 30, 2013
As part of our ‘A Day in the Life of a New Grad @ Google Dublin’ series we’re highlighting the work of 8 Googlers in our
Google Dublin Office
who joined straight after graduating! Today we’re featuring one of our Danish Googlers, Anna, one of our newest sales rockstars who joined Google in 2012, to give you an inside look into the Associate Account Strategist, SMB Sales role. If you’re interested in applying for an SMB Sales position, check out our open opportunities at the bottom of this post.
Tell us about your path to Google?
I was born in Luxembourg, the country that my Danish mother and Swedish father called home back in 1983. Since then I have lived in Sweden, Denmark, Chile and now in Dublin. My “home” hasn’t got latitude and longitude coordinates, it’s more like a state of mind - I feel at home when I’m surrounded by cultural diversity and inspiring people. I guess I’ve always seen the world as a playground, and I’ve had a strong desire to live abroad. I studied Business, Language & Culture (English and Spanish) at Copenhagen Business School, and in 2011. I went on exchange for a semester at Trinity College Dublin, and I completed an internship at Google Ireland. I was thrilled when Google offered me a full-time job, and I returned to Dublin in July 2012.
Me in the office
What is your role at Google?
I’m a sales rockstar in the Nordic SMB Sales team, and I help Small and Medium sized businesses grow their business with AdWords. Most of the time it feels like I am consulting my clients rather than selling to them - I educate them and share my knowledge about online consumer behaviour and show them how they can use AdWords features and products to reach consumers at different stages in the buying process. I have targets I need to reach each quarter, but it’s really an enjoyable task to be selling Google AdWords! Google is a strong brand, and it’s easy for clients to measure the ROI they get from AdWords.
Photography is one of my passions
How would you describe the Nordic SMB Sales team?
We are small but mighty, and we work smarter, not harder! My colleagues are Danish, Swedish, Norwegian and Finnish, and each of us work on growing our respective markets - at the same time we are one Nordic team with a strong sense of unity.
Do you wanna walk a day in my shoes? Lace up! Here we go:
My beauty sleep ends at 07:30am
I cruise to work on my red grandma bike, which I brought with me from Denmark. It takes about 15 minutes to get to work - and all the way I am longing for my breakfast at Google!
Breakfast at 08:30am
Every morning I take a trip down memory lane as I eat my breakfast at Google - the delicious oatmeal porridge with almond flakes and fresh berries totally reminds me of my childhood in Sweden. My adult self craves a steaming hot and creamy cappuccino, and now I’m ready to start my day.
Sales pitching 09:00am - 12:00pm
I usually have 3 calls scheduled before lunch - talking to clients gives me energy, and that’s how I like to start my day. The clients I talk to work with diverse business models, and sometimes I speak to the owner of the company, and other times it’s a staff member. It varies a lot how savvy the clients are, and I adapt to their level to ensure that we are speaking the same “language”. The sales job is really about communicating with people and understanding how they conduct their business to be able to help them get the best possible ROI from AdWords. I believe my work has a real impact - I share my knowledge in online advertising and that helps my clients grow their businesses.
Culinary Delights 12:00pm - 13:00
My lunch time is often equal to networking time. I like scheduling lunch dates with inspiring Googlers from other teams and nationalities. When the weather is good, I take the chance to have lunch on the rooftop terrace, or I visit the local food market close to the office.
Optimizations 13:00 - 15:00
After lunch it’s time for some hands-on work. I’m not only talking to the clients on the phone, I also help them optimizing their AdWords accounts. This involves improving the basic structure of the account, analyzing the data in their account to optimize performance and increase ROI. By analyzing the account I can also identify new opportunities, such as Mobile campaigns, Display Network campaigns, and Remarketing campaigns.
Best practice sharing 15:00 - 15:30
I hang out with some teammates in the “microkitchen”. It’s a very casual meeting where we can snack and recharge energy while we share our best practices.
Constant development 15:30 - 18:00
In the afternoons I like to attend trainings that are arranged by the Google Learning & Development team. These are trainings that are designed to help me improve my sales skills and ensure personal development.
After work: “What’s the Craic?”
That’s Irish for “What’s happening?” - Well typically I go to Bikram Yoga, go out with friends, or dance salsa. I’m a passionate salsa dancer!
What's your favourite Google memory or ‘Magic Moment’?
During my internship in 2011, Eric Schmidt visited Google Ireland and I had the opportunity of attending a presentation where he shared insights about Google’s future business strategy. That is truly a memorable moment in my Google career!
It was a Magic Moment for me when Nikesh Arora announced that Google would bring all sales teams to Las Vegas for a Google sales conference in 2013 - I almost couldn’t believe it!
What career advice would you give to a new grad embarking into the world of work?
Nurture your curiosity, never stop learning, and remember that sky’s the limit!
Interested in working for Google Dublin? Check out our
new grad positions
today and apply!
EEA work authorization is required for roles supporting EEA markets.
Posted by Anna Nordkvist, Associate Account Strategist.
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