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My Summer at Google: AdCamp - Astha
October 4, 2013
This summer, 30 students were selected from local universities in Singapore to attend the inaugural AdCamp at the Google Singapore office. Insights and trends in digital marketing were shared by some of the very best in this area. The 3 days were packed full of exciting sessions about important trends in consumer behavior such as the use of multi screens, the rise of mobile marketing, and workshops on Google products.
Meet
Astha Kalbag
, a 2nd year student at the Singapore Management University studying Marketing and Psychology who recently attended the inaugural AdCamp Singapore. She enjoys budget travel in Asia and hopes to be able to fly to the moon one day.
Google AdCamp was a well-balanced mix of work, learning, and fun, where we gained insights about digital marketing, Google products, and the foundation of pitching from the very best at Google. Given that Google has become a part of students’ daily lives, I was most excited to hear from the Googlers who made it possible.
Through interactive sessions over the 3 days about Google AdWords, YouTube, Chrome, mobile marketing, and trends in consumer behavior, I was able to widen my knowledge of digital advertising.The personal experiences shared by Googlers made it easy for us to learn as it was extremely interesting.
In addition to marketing knowledge, we were also able to experience the Google culture for ourselves as we interacted with Googlers, which is widely talked about across industries. Besides being more than willing to answer our questions, they also took us on an office tour where they shared the purpose and impact of their office design. From these interactions, I noted that there was an undeniable common wavelength that motivated people – the desire to make a positive difference in society. Google’s value system is surely aligned with that ideology that the people at Google belong to a larger community that they should serve. Personally, this realization truly inspired me to constantly strive to be a better person in order to make a real difference in society.
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Posted by Minty Cai, Tech Staffing Programs
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