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Getting to know a Google Marketing Intern in Seoul, Korea
March 20, 2014
Cross posted from the
Google Korea blog
.
Ever wondered what it’s like to work as a marketing intern in Google Seoul? Meet Hyungjun Lim, a student at Seoul National University majoring in Political Science, who just finished six months interning on the marketing team in Google Korea.
Tell us a bit about your marketing project.
Google’s marketing process varies according to each of its products. For example, our marketing activities cover specific products as YouTube, Android and G+ but we also do marketing for Google’s advertisers (both large companies and SMB). Although my title on the team was “intern,” my responsibilities went far beyond that. I had to go through the entire marketing process beginning with planning, budget confirmation, execution and finishing with review & analysis. Each step has to be carried out efficiently and meticulously.
During my internship, I was in charge of G+ marketing. My task was to increase brand awareness of G+ among Korean users and on-stream engagement of current G+ users. As an effort to achieve the given goals, we planned various marketing activities including the
Beyond K-Pop Live Concert Series
and
Plus Photobook Project with Korean Air
. I was also the project manager for
Eric Schmidt’s 1-hour talk session with college students
. Although this project was not directly related to my original responsibility, I gratefully took on the project as part of a cross-functional coordination with the Google PR team.
Clear and efficient communication is essential when you are going through a marketing project. Communication is also not limited to just your team--it extends to your relationships with external partners. Successful marketing campaigns can never be accomplished by our efforts alone. We constantly work with agencies and other stakeholders, which means that many different people have to share one common plan. If a change is made, it has to be timely and it must be precisely informed to everyone.
Communication here is more than just an interaction of words. People usually digest external information in their own way. That is, each individual may interpret one message in different ways. The process of reading other people’s intentions and clearly conveying my creative ideas to colleagues was difficult at first. But over the course of my internship, I learned through many interactions how to communicate effectively. I believe this skill of explaining my ideas logically and clearly to my counterparts and understanding other people’s ideas were a few of the most important assets I gained from my internship and this will definitely give me an advantage in the future.
What makes you Googley?
We often use the phrase “Googley” when we are describing Google culture from the inside. But what does Googley mean exactly? For me, Googley can be categorized into 3 keywords. This is my own definition of Googley so none of these are officially endorsed.
Big picture:
Googlers always think about bigger objectives. They don’t stop after immediate necessities are satisfied. They contemplate on measures to maximize the result and consider the ultimate impact of their actions. This attitude is commonly shared with all Googlers from engineers to sales and marketing managers and has become the foundation of Google’s innovation.
Respect:
Googlers respect fellow Googlers. Every opinion counts regardless of work experience. Also, Googlers are welcome to healthy criticism when there’s a mistake and are always ready to learn from peers.
Ownership:
My internship at Google gave me the opportunity to develop new strengths and learn a lot. It was an honor to meet and work with fellow Googlers who stay humble, find ways for self-improvement, and always want to share thoughts and advice.
Google provides a work environment with a lot of resources for its employees. But if you take a closer look inside, you’ll find that all the resources Google provides exist so that Googlers can fully concentrate on their jobs and have the greatest output possible. An ideal environment to allows employees to be the most productive, high-achieving employees possible in their respective roles.
Interested in learning more about internships at Google? Visit
google.com/jobs/students
and search for opportunities in Business or related fields.
Posted by Maggie Hohlfeld, University Programs Team
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