Google Student Blog: Publishing to Google Play Launch Checklist

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Publishing to Google Play Launch Checklist

March 13, 2014

Understand the publishing process.

Please see the publishing workflow for more information.

Understand Google Play policies and agreements.

Test for core app quality.

Determine your app’s content rating.

Choose from: Everyone, Low Maturity, Medium, High.

Determine county distribution.

Once you determine what countries you want to offer to, you can begin the process of localization. Here’s a handy checklist to use when considering localization.

Confirm the app’s overall size.

Currently, the maximum size for an APK published on Google Play is 50 MB.

Confirm the app’s platform and screen compatibility ranges.

Before publishing, it's important to make sure that your app is designed to run properly on the Android platform versions and device screen sizes that you want to target.

Decide whether your app will be free or priced.

Deciding whether you app will be free or paid is important because, on Google Play, free apps must remain free.
Consider using in-app billing.
Set prices for your products (if necessary).

Prepare promotional graphics and materials.

When you publish on Google Play, you can supply a variety of high-quality graphic assets to showcase your app or brand. After you publish, these appear on your product details page, in store listings and search results, and elsewhere.

Build and upload the release-ready APK.

Plan a beta release.

Complete the app’s product details.

On Google Play, your app's product information is shown to users on its product details page, the page that users visit to learn more about your app and the page from which they will decide to purchase or download your app, on their Android devices or on the web.

Link to Google Play in your various marketing campaigns.

Using a Google Play badge gives you an officially branded way to promote your app to Android users; doing so can really help drive downloads.

Final checks and publishing

When you think you are ready to publish, sign in to the Developer Console and take a few moments for a few final checks.

Support users after launch.

AdMob on G+Posted by Jeff Miner, AdMob Student Challenge team

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