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The App Developer Business Kit: a new online guide to help developers build an app business
May 13, 2014
Mobile app growth is exploding, driven by the proliferation of mobile devices. In 2013, annual global revenue for apps reached $27BN, and in 2017 it’s forecast to reach $75BN*. As app developers look to build sustainable app businesses, AdMob has created the
App Developer Business Kit
- a free online guide - to help turn a passion for app development into a reality.
How to start building an app
The first chapter highlights the key principles that everyone should consider when building an app. We look at ways to get funding, tech tips for building apps, and how to earn revenue.
Building a user base
It’s important to have a robust app marketing strategy and to promote it effectively. In this section, we cover ways to attract more users and reach new markets through localization.
Knowing the user
We conducted a survey of five major app markets - US, UK, China, Japan, South Korea. Each market has five categories for which we’ve pulled significant statistics from the study and provided recommendations on how to best use these statistics.
Growing an app business
We address key questions that developers ask: How should I expand my app business? How do I keep innovating?
To find out more, check out the
App Developer Business Kit
on the AdMob website and stay connected to AdMob by following our
Google+
page.
*ABI Report, June 2013
Posted by Henry Wang, Product Marketing, AdMob
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