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The results are in for the 2014 Google Online Marketing Challenge
August 22, 2014
Back in February, Google gave hundreds of student teams across the world an AdWords online advertising budget of US$250 and three weeks to help a local business improve their marketing campaign in the seventh annual
Google Online Marketing Challenge
. Over 14,000 students from more than 80 countries and territories participated in this year’s Challenge and the results are in!
I. AdWords Business Awards
The AdWords Business Awards recognize the GOMC teams that made an outstanding difference to their business partners via superb online marketing campaigns.
Global Winner
The Global Winning team comes from the
Warsaw School of Economics
in Poland, under
Professor Tymoteusz Doligalski
. The team of
Mateusz Rydlewski
,
Przemek Dmochowski
,
Agnieszka Żdanuk
,
Marek Janisiewicz
, and
Paweł Zawadzki
worked with
Legia Warszawa
, one of the oldest and most titled Polish soccer clubs.
Regional Winners
The Asia & Pacific Winner comes from
The University of the Philippines
, under
Professor James Ryan Jonas
in the Philippines. The team of
Julian Anton Adia Yao
,
Allen Thomas B. Calica
,
Hillary Corinne L. Joven
,
Jadiene Shani Y. Teng
, and
Christelle C. Lao
worked with
KPub BBQ
, located in Bonifacio Global City, a Korean barbeque restaurant and pub, specializing in a meat all you can eat buffet.
The Americas Winner comes from
Fanshawe College
in Canada, under
Professor Liz Gray
. The team of
Luis Guerrero
,
Benjamin Cartmell
,
Jihoon Han
,
Vit Sochor
, and
Nikola Ledwonova
worked with
Novack's Uniform Solutions
, a company that distributes high-performance, specialized professional uniform apparel.
The Europe Winner comes from the
University of Applied Sciences Würzburg-Schweinfurt
in Germany, under
Professor Mario Fischer
. The team of
Lennart Geerdes
,
Konrad Hagelstein
,
Stephanie Beck
,
Hendrik Schöpe
, and
Florian Uhlirsch
worked with
Aquahandel.de
, an online shop specializing in Ornamental fish for aquariums and garden ponds.
The Middle East & Africa Winner comes from the
Ladoke Akintola University of Technology
in Nigeria, under
Professor Arulogun Oladiran Tayo
. The team of
Adedoyin Jelil Opeyemi
,
Akadiri Olawale Olugboyega
,
Adesina Jamiu Olawale
,
Olayanju Abiodun Ibraheem
,
Salami Ismail Tunde
, and
Adeosun Oluwole Titus
worked with
Automedics limited
, an automobile maintenance workshop offering free advisory car care tips.
II. Google+ Social Media Marketing Awards
For the third year, we’re happy to present the winners of the Social Media Award, awarded to the GOMC team that runs the best Google+ page for their company or organization.
Global Winner
This year's Global Winner comes from
Kaunas University of Technology
in Lithuania under
Professor Elena Vitkauskaite
. The team of
Aivaras Juška
,
Povilas Mastauskas
,
Monika Ambrazevičiūtė
,
Rūta Žemaitytė
, and
Justina Mizeraitė
worked with
Miegantys Drambliai
, a company offering rock climbing classes and services.
Regional Winners
The Americas Winner comes from
Fanshawe College
in Canada, under
Professor Liz Gray
. The team of
Luis Guerrero
,
Benjamin Cartmell
,
Jihoon Han
,
Vit Sochor
, and
Nikola Ledwonova
worked with
Novack's Uniform Solutions
, a company that distributes high-performance, specialized professional uniform apparel.
The Europe Winner comes from
Kaunas University of Technology
in Lithuania, under Professor
Elena Vitkauskaite
. The team of
Ieva Ulytė
,
Lina Kižytė
,
Julius Valantiejus
,
Povilas Gimžauskas
, and
Šarūne Zinkevičiutė
worked with
Woxx Barbers- Vilnius
, a traditional barbershop providing mens haircuts, and beard and mustache styling services.
The Asia & Pacific Winner comes from
Indian Institute of Management Indore
in India, under
Professor Srinivas Gunta
. The team of
M Nitin Teja Reddy
,
Yukti Arora
,
Krishna GS Chirraavuru
,
Anne Mary Sebastian
, and
Santhanam Balaji
worked with
afkar.me
by Intigral, a 4 month incubation program to help start-ups create a digital product in MENA region.
The Americas Winner comes from
Pennsylvania State University
in the United States, under
Professor Jim Jansen
. The team of
Elizabeth Sheaffer
,
Stephen Sheaffer
,
Erica Brinker
, and
Eric Pitts
worked with
Centre County PAWS
, offering dog and cat shelter and adoption services.
Unfortunately, this year none of the Social Media Marketing campaigns submitted by teams from Middle East & Africa made to the final, therefore the Academic Panel has selected an additional Regional Winner from one of the other three regions.
III. AdWords Social Impact Awards
The Social Impact Awards recognize the GOMC teams that made an outstanding difference to their non-profit partners via superb online marketing campaigns.
1st Place is awarded to
Hanna K Macdonald
,
Amanda Tadgell
, and
Kaitlyn Krause
, who were taught by
Professor Liz Gray
at
Fanshawe College
in Canada. The team partnered with
Museum London
, the leading establishment for the collection and presentation of visual art and material culture.
2nd Place goes to
Shu Su
,
Neha Kejriwal
,
Benjamin Smith
, and
Sarah Burge
, who were taught by
Professor Steven Koch
at
The University of Houston
in The United States. The team partnered with the
Houston Grand Opera
, which provides live opera performances that are relevant and financially accessible to the public.
3rd Place is awarded to
Randall Miller
,
Saket Maheswari
,
Charles Shelton
, and
Varuniya Pushparajan
, who were taught by
Professor Steven Koch
at
The University of Houston
in The United States. The team partnered with the
Space Center Houston
, a place where people can experience space; its history, present and future.
2014 Team Results
have been posted to
GOMC Past Challenges
.
Congratulations to all 2014 Winners and a big thank you to all teams that participated in this year's Challenge.
To learn more about the Google Online Marketing Challenge and to pre-register for next year’s Challenge, please watch the
GOMC video
and visit our website:
www.google.com/onlinechallenge
Posted by Claire Lloyd & McKelle Holyoak, Global Business
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