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The results are in for the 2015 Google Online Marketing Challenge!
August 6, 2015
Digital marketing is a growth machine for many businesses, and the Google Online Marketing Challenge (GOMC) enables us to share knowledge through hands-on experience with the e-marketers of tomorrow. By participating in the GOMC, students and academics get to work with real businesses and real budgets, and provide them with an opportunity to deliver tangible results.
Every year, as part of the annual
Google Online Marketing Challenge,
Google gives hundreds of student teams across the world an AdWords online advertising budget of US$250 and three weeks to help a local business improve their marketing campaigns. Ove
r 18,000 students from more than 80 countries a
nd territories participated in this year’s Challenge and the results are in!
I. AdWords Business Awards
The AdWords Business Awards
recognize the GOMC teams that made an outstanding difference to their business partners via online marketing campaigns.
Global Winner
The global winning team comes from the
Narsee Monjee Institute of Management Studies
in India, under
Professor Shilpa Sawant
. The team of
Saumil Tripathi, Shreeyash Dharmadhikari, Jainam Talsania, Jelam Bhatt
and
Agastya Sanjai
worked with
Devgad Alphonso Mango
, a cooperative society of 700 farmers of the Devgad Taluka who sell the Devgad Alphonso Mango.
Regional Winners
The Asia and Pacific winner comes from the
Foundation for Liberal And Management Education
, under
Professor Sajith Narayanan
in India. The team of
Aashima Praveen, Rohit Tiwari, Vyom Shah, Drishti Hingorani, Khushbu Patel
and
Manan Gala
worked with
Vega Auto Accessories Private Limited
, one of the leading manufacturers of helmets and biking accessories in India.
The Americas winner comes from
James Madison University
in the United States, under
Professor Theresa B. Clarke
. The team of
Morgan Mackenzie Moore, Lauren Crain, Dan Froehlich
and
Brea Zeise
worked with the
Calvert Marine Museum
, a museum dedicated to the collection, preservation, research, and interpretation of the natural and maritime history of Southern Maryland.
The Europe winner comes from the
University of Applied Sciences Würzburg-Schweinfurt
in Germany, under
Professor Mario Fischer
. The team of
Thomas Kraus, Dimitri Schneider, Ramil Schweizer
and
Kristoff Gras
worked with
LEDMarkt24.de
, a retailer specializing in LED lighting and accessories.
The Middle East and Africa winner comes from the
Bilkent University
in Turkey, under
Professor Timothy Kiessling
. The team of
Akif Karaismailoglu, Nur Betül Ozdemir, Hansa Kaya, Arda Akat
and
Nihal Tokluoglu
worked with
Very Cupcake
, a family-owned, local bakery that is bringing cupcake culture to Turkey.
II. Google+ Social Media Marketing Awards
The
Google+ Social Media Marketing Awards
recognize the GOMC teams that made an outstanding difference to their non-profit partners by creating online marketing campaigns using AdWords and Google+.
Global Winner
This year's global winner comes from
Kaunas University of Technology
in Lithuania under
Professor Elena Vitkauskaitė
. The team of
Egle Zalnerauskaite, Aiste Stanislaviciute, Giedre Labanauskaite, Vydmante Rastokaite
and
Ignas Radzius
wo
rked with
Sveiko Stuburo Mokykla
, a company that organizes specialized spinal exercise classes in small groups under the supervision of a physiotherapist, and also arranges seminars and exercises for companies.
Regional Winners
The Americas winner comes from
Fanshawe College
in Canada, under
Professor Liz Gray
. The team of
Shannon Cross, Emily Matlovich, Tess Bobbie
and
Nick Broadley
worked with the
London’s Children Museum
, which aims to educate children ages 1 to 8 about the world through interactive play.
The Europe winner comes from
Institut Polytechnique LaSalle Beauvais
in France, under
Professor Corinna Stocky
. The team of
Sidonie Vermont, Pascale Eigho, Laurie Marjolet
and
Vincent Bellido
w
orked with
La Chambreaux Confitures
, a jam shop which invites lovers of taste and culture to discover the magic of its delicious jams.
The Asia and Pacific winner comes from
PEC University of Technology - Chandigarh
in India, under
Professor Anju Singla
. The team of
Kirti Khade, Neha Gupta, Vaibahv Gupta, Jeevesh Sharma, Agam Kansal
and
Tanu Singla
worked
with
Holidify
, an online travel portal specializing in travel recommendations for India.
The Middle East and Africa winner comes from the
Ladoke Akintola University of Technology
in Nigeria, under
Professor Olatunde Michael Oni
. The team of
Obitade Ayobami Samuel, Ajeigbe Solomon, Oluwaseun Majolagbe, Stephen Odesola, Kunle Akinlabi Akinkuade
and
Iyanuoluwa James Adegbaju
worked with
Jandus Radio
, a company with a mobile app that allows you to listen to Nigerian radio and other African radio stations on your mobile device anywhere in the world.
III. AdWords Social Impact Awards
The AdWords Social Impact Awards recognize the GOMC teams that made an outstanding difference to their non-profit partners via online marketing campaigns.
1st Place
is awarded to
Shannon Cross, Emily Matlovich, Tess Bobbie
and
Nick Broadley
, who were taught by
Professor Liz Gray
at
Fanshawe College
in Canada
. The team partnered with
London’s Children Museum
, which aims to educate children ages 1 to 8 about the world through interactive play.
2nd Place
is awarded to
Morgan Mackenzie Moore, Lauren Crain, Dan Froehlich
and
Brea Zeise,
who were taught by
Professor Theresa B. Clarke
at
James Madison University
in The United States.
The team partnered with
the
Calvert Marine Museum
, a museum dedicated to the collection, preservation, research, and interpretation of the natural and maritime history of Southern Maryland.
3rd Place
is awarded to
R Jason Griffin, Aigul Aubakirova, Neil Gustafson
and
Matt Avery,
who were taught by
Professor Steven Koch
at
The University of Houston
in The United States
. The team partnered with the
River Oaks Chamber Orchestra
, a forty-piece professional, nonprofit chamber orchestra in Houston, Texas.
2015 Team Results
have been posted to the
GOMC Past Challenges
page.
A big congratulations to 2015 winners and a big thank you to all teams for participating in this year's Challenge.
To learn more about the Google Online Marketing Challenge and to pre-register for next year’s competition, please watch the
GOMC video
and visit our website:
www.google.com/onlinechallenge
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