Google Student Blog: February 2016

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My Journey with Google: Marcell

February 29, 2016

There are many ways to start your journey with Google. As a university student, two great ways are AdCamp and BOLD Immersion (apply by March 1st 2016!). Take a look at Marcell’s journey with Google.
My journey with Google began as an AdCamper (a.k.a. Google AdCamp participant). This is my story: I was doing a Master’s degree in Business Development and I was looking for career opportunities that would allow me to pursue my passion in marketing and advertising. I heard about AdCamp, so I went ahead and sent in my application (not really expecting to get a spot on the program).

As part of the AdCamp application process, I submitted a sales pitch about Google’s advertising platform (AdWords) for a fictitious SMB organization. The pitch gave me an opportunity to really shine (later I learned that consultative pitching is something Googlers do regularly within SMB Sales). The next thing I know, I’m an AdCamper, exploring the Google Office in Wroclaw, Poland, with many other students from across Europe, the Middle East and Africa. I can honestly say that the program was truly a unique and memorable part of my journey with Google.

Some of the greatest moments during my Adcamp experience were:

Getting culturally immersed: One of the coolest things about the program was the exposure we got to Google's company culture — from the one-of-a-kind workspaces, the awesome Googlers we met along the way, to trying out the great food!

Learning about life in the SMB team: I learned a lot about what they do in the SMB Sales and Global Customer Experience teams’ and found out how they operate in the digital advertising landscape, through sessions on YouTube as an ad platform, and talked about the importance of mobile in today’s marketing strategy.

Finding out about career opportunities: We had a whole day to learn about Google’s recruitment processes, get help with our CV’s and take part in a mock interview with a recruiter. This really helped me better understand how I could potentially become a future Googler.

My journey continued even after the program ended…

After taking part in AdCamp, I went back to my studies and finished my degree. Having had this Google experience, I was ready to interview for a full-time role on the SMB Sales team — and it was a success!

It’s now already been more than a year since I first stepped into Google Dublin as an Associate Account Strategist for the Hungarian market, and i’ve had a lot of fun along the way. If I had to describe our team’s vision in one sentence, I’d say: that our focus is on diversity, creativity and love for our customers whilst trying to help SMBs grow and achieve their business goals, by empowering them to become Micro-Multinationals through Google’s advertising solutions. My highlights as a strategist to-date were:

Helping businesses grow: I’m responsible for a portfolio of clients. In many cases, they heavily rely on my expertise to run their whole online business strategy. This is both fascinating and challenging!

Developing professionally: Being curious and learning fast is so important. This is why I attend a lot of in-house trainings and look for ways to think outside-of-the-box.

Taking on new projects: I’ve also worked on projects outside of my team, such as facilitating a Negotiation Course with Googlers. During this year’s AdCamp program, I was also able to share my knowledge and experiences with participating ‘AdCampers’ — when only a year prior I was an ‘AdCamper’ myself!

Find out even more about AdCamp EMEA and apply here (Apply by March 1st 2016)!

My Journey With Google: Kalina

February 25, 2016

There are many ways to start your journey with Google. As a university student, two great ways are BOLD Immersion and AdCamp (apply by March 1st 2016!). Take a look at Kalina’s journey with Google.
My journey with Google started one late, summer night as I was randomly browsing for the meaning of life. Let me decipher that -- I was looking for ways to make practical sense of my degree in Technology and Innovation Management. Naturally, I ended up looking for opportunities on the Google Careers website and stumbled upon the BOLD Immersion Program. The good news: I loved the description; the bad news: the deadline was in two hours. Fortunately, I managed to submit my application just in time and I was accepted to participate in the program.

Some of the greatest moments during my BOLD Immersion experience were:

Learning about Google’s culture and business: The program fully immersed me into Google’s world famous culture and gave me the chance to learn what Google’s core business is all about. It also gave me the opportunity to witness the type of professional opportunities open to me as a young professional.

Exploring the art of pitching: We all had the chance to do a Sales Pitch simulation that involved a lot of creativity (some groups included audio visual and stage performance in their pitch, which I found later on as a full-time Googler is not the most effective way to pitch to clients).

Making friends!: I made many new close friends with university students from across Europe, The Middle East and Africa, whom I continue to stay in touch with today.

And the highlights continued even after the program ended…

Mentorship Participation: After flying home, I was assigned the ultimate Google mentor, Olga. I am very grateful for all the time she took to help me develop my skills and prepare me for the actual interview process. Her great advice helped me through the recruitment process and also gave me insights into the work of a salesperson, managing relationships and expectations in the workplace. This was an invaluable source of knowledge for me!

Then, in September 2014 I was converted from a ‘BOLDer’ to a ‘Noogler’. There were a lot of Nooglers who joined at the same time as me. We all went through an intense one-month training program prior to joining our teams.

Following the training, I launched my Google career as an Associate Account Strategist on the SMB (Small and Medium-sized Business) Sales team for the Bulgarian market. As part of my core role, I have organized three big educational client events in Bulgaria and five design thinking workshops. I have also trained another member of my team, who arrived in mid-2015. I’m excited to be working on the “The Startup Meetups” project, launched by Google for Entrepreneurs, with their branding and design. The mission of “The Startup Meetups” is to engage with and empower Irish entrepreneurs by offering 1:1 mentoring sessions with a Google product expert. It’s great being part of a project with such a positive impact, helping startup businesses grow.

Outside of work hours, there are also loads of social activities at Google. This year, I’m acting as the main female lead in the adaptation of “The Picture of Dorian Gray” by Oscar Wilde, hosted internally.

Find out even more about the BOLD Immersion programs here.

Google Science Fair 2016: #howcanwe make things better with science?

February 23, 2016

(Cross-posted on the Official Google blog.)

The 2016 Google Science Fair opens for submissions today. Together with LEGO Education, National Geographic, Scientific American and Virgin Galactic, we’re inviting all young explorers and innovators to make something better through science and engineering. To learn more about the competition, how to enter, prize details and more, visit the site, and follow along on Google+ and Twitter.

In this post, 2015 Grand Prize winner, Olivia Hallisey, joins us to reflect back on her own experience with Google Science Fair.

I remember the day I first heard about the Google Science Fair last year. I was sitting in my 10th grade science class when my teacher asked us: “What will you try?” I loved the invitation—and the challenge—that the Google Science Fair offered. It was a chance to use science to do something that could really make a difference in the world.

I had always been curious and interested in science, and knew I wanted to submit a project, but didn’t really know exactly where to begin. I asked my teacher for his advice on selecting a research topic. He encouraged me to choose something that I felt passionate about, or something that outraged me, and told me to look at the world around me for inspiration. So I did. At that time, the Ebola crisis was all over the news. It was a devastating situation and I wanted to help be a part of the solution. I had found my project.

With the outbreak spreading so quickly, I decided that I wanted to find a way to diagnose the virus earlier so that treatment could be delivered as quickly as possible to those who were affected. I read online about silk’s amazing storage and stabilizing properties, and wondered if I could use silk to transport antibodies that could test for the virus. After many failed attempts (and cutting up lots of cocoons) I finally succeeded in creating a temperature-independent, portable, and inexpensive diagnostic test that could detect the Ebola virus in under 30 minutes. I was really excited that my research could help contribute to saving lives, and I was proud to be selected as the Grand Prize winner a few months later.

As the 2016 Google Science Fair launches today, I wanted to share a few tips from my own experience: First, as my teacher once guided me to do, look at the world around you for ideas. If you’re stuck, try the Make Better Generator to find something that excites or inspires you. Second, find a mentor who’s interested in the same things as you. There are a lot of helpful ideas on the GSF site to get you started. And finally, don’t get discouraged—often what first appears like failure can teach you so much more.

I urge other teenagers like me to take this opportunity to find a way to make the world around them better. Every one of us, no matter our age or background, can make a difference—and as young people, we’re not always so afraid to try things that adults think will fail. But change doesn’t happen overnight, and it often starts with a question. So look at the world around you and challenge yourself to make something better.
Science isn’t just a subject—it’s a way to make things better. So I hope you’ll join the conversation and enter the Google Science Fair this year. Our world is waiting to see what you come up with!

Contest Spotlight: ‘Paying It Forward’ in honor of Black History Month

February 19, 2016

Are you a social change agent in your community or know someone who is?
If so, we invite you to join Google’s third annual “Pay It Forward” Contest.
At Google, we value diversity and inclusion, and we support individuals who do the same. Our Staffing Programs team is celebrating diversity and honoring Black History Month by inviting student organizations to showcase how they have positively impacted the Black community. We’re seeking US-based student organizations recognized and approved by their college, university, or business school that have organized service or philanthropic support for their community to share the impact they are making. Examples include volunteering at an after school program, fundraising for an initiative or starting a community project.
Last year, we showcased Elizabeth Davis, Robin McKinnie, Maurita Ament and Michael Tubbs who collectively are advancing the lives of hundreds of people across the country through their social impact work.
The deadline to enter the contest is February 29, 2016, at 11:59 pm PST. Submissions will be judged by a team of Googlers, who will be assessing the innovation, scale and the short- and long-term effects of your impact. Winning organizations will have the opportunity to present their work at the Google headquarters in Mountain View, CA, and have their work showcased on the Google Student Blog.
To both enter the competition and get more info, visit our 2016 Black History Month website.
We look forward to seeing your submission! THe Google Staffing Programs team

Managing your time effectively in the #AdMobSAC16

February 10, 2016

Here are some pointers for managing your time as your team gets started in the #AdMobSAC16.

January to February:

Organize your team; if you haven’t found a team, utilize Collabfinder to ensure you find the best team possible.
Assign tasks and deliverables for people according to their strengths.
Brainstorm your ideas for your app.
Put together your strategy for project completion.

Tip: This is also a good time to familiarize yourself with the AdMob app policy, which can be found in the AdMob Help Center.

March: As springtime approaches, your team should be in the heart of building the application. Focus on:

Design work and developing the basic elements of the app.
Aim to have a working prototype by the end of the month.
Don’t forget to integrate AdMob ads into your app. This is a key requirement.
Open it up for testing among a small group of trusted developers who are willing to provide detailed feedback.
Start thinking your app’s promotional strategy.

Tip: A large portion of #AdMobSAC16 is scored on the success of your app (such as the number of downloads and ratings - check the judging criteria for the full details) - you will need to give yourself enough time to put effort into promoting your app.

April:

Complete final testing and make refinements based on user feedback. Your app should be high quality, and part of that is responding to user suggestions.
Release your app on an app store and start promoting it.
Remember to submit your app and AdMob account ID to AdMob so we know you’ve built it.

May to June:

Continue promoting your app. Think about creative ways to do it.
Now will be the time to start readying your business report, which is due on June 28, 2016 by 5:00PM PST. The Challenge website already has a recommended template on it.
Remember, your project will be reviewed by a panel of app experts from Google, so your business report will need to be thorough and of professional-level quality.

Be sure to visit the AdMob website to register. Follow us on AdMob G+ and Twitter and keep an update on #AdMobSAC16 too, for regular updates on the challenge.
Posted by Jeff Miner AdMob Student App Challenge Team

We are excited to announce that Professor and Student Registrations for the 2016 Google Online Marketing Challenge (GOMC 2016) are now open.

February 1, 2016

The Google Online Marketing Challenge, now in its ninth year, is an annual global online marketing competition for students from higher education institutions around the world. Student teams develop and run an online advertising campaign using Google AdWords and/or Google+ for a real business or non-profit organization of their choice, using a US $250 budget provided by Google. An independent GOMC Panel of Academics, along with our own team, review the campaigns and select winning teams based on the success of their campaign and the quality of their competition reports. Why GOMC?

GOMC provides a unique, hands-on learning experience by integrating a real-world business partner and budget into the classroom.

Students get a chance to support their local community by working with a non-profit, and the opportunity to win donations from a total pool of US $30,000.

GOMC enables professors to provide their students with an engaging and innovative in-class experience, which provides real-world impact and grading material.

Great prizes for global and regional winners of the challenge, including trips to Google offices, digital devices and more.

To learn about the impact of the GOMC, check out this video.
What’s next? In order for a student team to participate in the competition, they need to have their professor register first. Professors can register from January 26th until April 6th, 2016, and students can register from January 26th until April 20th, 2016.
For more information, please visit www.google.com/onlinechallenge. To stay informed about GOMC, add our Google+ Page to your circles: google.com/+googleonlinemarketingchallenge.
Here’s your chance to make a global impact! The Google Online Marketing Challenge Team

Student Blog

My Journey with Google: Marcell

My Journey With Google: Kalina

Google Science Fair 2016: #howcanwe make things better with science?

Contest Spotlight: ‘Paying It Forward’ in honor of Black History Month

Managing your time effectively in the #AdMobSAC16

We are excited to announce that Professor and Student Registrations for the 2016 Google Online Marketing Challenge (GOMC 2016) are now open.

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