Another week, another video to share from our App to School road trip. As promised in a recent post, we'll be posting videos every Friday from students describing how they're using Google Apps in interesting and productive ways to help keep everything together.
Here's a great video from a student at Northwestern who thanks labels in Gmail for helping her stay sane:
Do your marketing professors keep using phrases like "SEM" (Search Engine Marketing) that have you befuddled? Are you looking to advertise your own business or website? Curious how Google makes its money? Well read on to learn more...
Media consumption is changing dramatically and there is an enormous opportunity for marketers. Search marketing is durable, always-on and is now approximately 41% of consumer media consumption*. That's pretty compelling. Media consumption can come in many forms such as search, blogs, rich media, online display, games, etc.
So what is Google's role in this space? Simply put, Google is in the "Connections Business". Our goal is to connect consumers to all the information they care about and connect marketers to all the customers they care about.
What Google Believes:
The Google advertising auction has three main components:
Additionally, Google allows small, niche advertisers to compete with large clients that they have struggled to compete with in the past because of cost and market entry.
Now you are probably wondering where you can advertise? Well, the Google Media Platform, offers marketers 4 ways to connect with the consumer: Search Solutions, Content Network, Offline Solutions, and other web solutions.
Search and Content Networks: Google AdWords is a quick and simple way to advertise on Google and its ad partners, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, which includes websites like AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.
Want to learn even more about AdWords? Feel free to jump on to adwords.google.com for more detailed info.
*Source: "US Entertainment and Media Consumer Survey Report 2007" JupiterResearch (April 2007); Universal McCann (June 2007); eMarketer (Feb 2007); Google internal estimates
Back in December I held an informational session where I shared my experiences at Google, what it was like to work there, and what makes a successful candidate. I also talked about two very useful Google products, Google Docs and Google Calendar (or GCal).To prepare for the event and get the word out, I used Google Spreadsheets to create a form for everyone to to use to RSVP to the event. I posted fliers all around campus to advertise the event and added the URL to the form’s website. Once people filled it out and submitted it, their entries were automatically put into a spreadsheet. As expected, this saved me a lot of time and heart ache.
As for the actual event, roughly 110 people showed up and, in a nut shell, they loved it. The pizza & sodas didn't hurt! I gave a presentation packed with useful information and YouTube videos about Google. In addition I did live demonstrations of Google Docs and GCal. Most of the people that attended the event had no idea the powerful and time-saving features both of these products have. Consequently, the informational session was a huge success.
All in all, Google has not only changed how the world searches and finds information but also has had a huge impact on me individually as it gave me a HUGE jump start to my career for when I graduate this coming May. I hope that more people get the chance to intern there so they can experience what it is like to work at the best company in the world – its life changing. Thank You Google!!!
I was certainly familiar with the company and some of their products but I knew I needed to prepare extensively for the interview to make the most of this opportunity. What better way to learn about the company and its products than use them to do research for my interview? Google Search was fantastic for learning more about my interviewers. Google Alerts gave me daily news updates and insights into media buzz on the company in the weeks leading up to my interview. I used Google Docs to organize my research and put it at my fingertips. Using Google products in this way served me well. I was offered a position and soon after became a Googler.
Since that time, I have experimented with additional products that can be useful when conducting a job search. These tools are a valuable resource regardless of the company or industry you are targeting.
I recently penned a knol to share some ideas on how Google products can be utilized to:
The case studies that I developed for the knol reference undergraduates and PhD students but the advice translates to any job seeker regardless of the stage of their career.
Tips include creating a Google Site to highlight your accomplishments and help potential employers find you; using YouTube to brush up on dining etiquette prior to the inevitable interview day meal; and using Google Scholar if you’re interviewing for a technical position to determine and read up on the areas of expertise of your interviewers.
I hope you find these tools as useful as I have and I wish you all the best in your pursuit of a rewarding career opportunity.
You can download your own copy of the quick reference featured in this post for all these tips and more! Or check out my knol for more information and details on how you can enhance your job search with Google tools.
Posted by Jennifer Petoff, University Programs Team
