We've moved! Visit
The Keyword
for all the latest stories about
life at Google
and our
student programs
.
Student Blog
Brought to you from your @GoogleStudents friends. From pre-university to PhD (and beyond), we got you.
The App Developer Business Kit: Different Ways to Monetize an App
June 18, 2014
There are a variety ways for app developers to monetize. In the
App Developer Business Kit
by AdMob, we cover the different monetization models and when to use them. We encourage developers to think about monetization as they’re creating the app, not something they plan to figure out later.
Choosing a monetization model depends on the type of content that an app is offering and how users are engaging with it. Two ways to measure this are frequency of use and potential download volume. For example, an app that’s opened weekly for a very brief amount of time probably won’t monetize well with ads. An upfront payment (paid download) may be a better solution. On the other hand, a gaming app used often will monetize well with ads since revenue grows as impressions increase.
A popular monetization option to consider is in-app purchase, which is forecast to account for 48% of app store revenue by 2017 [Gartner, Sept 2013]. The growth of in-app purchases can be attributed to the growing popularity of games. AdMob surveyed game-playing smartphone users to ask them what percentage of their recent spend on gaming apps could be attributed to in-app purchases. Respondents in the US indicated that it was as high as 89%, and other markets surveyed were at a comparable level.
Advertising is a versatile and reliable way to earn revenue and can be the cornerstone of a monetization strategy, as app developer Fingersoft discuss
in this video
. Ads can also be a complementary option to an in-app purchase model, helping to monetize non-paying users.
To find out more about app monetization, check out
Chapter 4: Making Money
on the AdMob website and stay connected to AdMob by following our
Google+
page.
Posted by Henry Wang, Product Marketing, AdMob
Labels
A Day in the Life of a New Grad in Google Dublin
7
AdCamp
2
AdMob
11
Ambassador Program
14
APAC
7
Appy Trails
28
Back to School
4
Better Know a New Grad
1
Better Know an Intern
15
Better Know an Office
4
Black History Month
10
Caitlin Talks to an Engineer
9
Chrome Extensions
3
Chromebook
1
College Tips by Google
1
Community
14
Conferences
16
consortium
1
CSSI
5
Day in the Life
2
deSTEMber
1
Development Programs
1
Diary of a Business Associate Intern
1
Diary of a Summer Intern
41
Diary of a Summer Intern - Erika
9
Diary of a Summer Intern - Franklin
3
Diary of a Summer Intern - Jess
3
Diary of a Summer intern - Luke
3
Diary of a Summer Intern - Madelaine
4
Diary of a Summer Intern - Pablo
3
Diary of a Summer Intern - Rio
4
Diary of a Summer Intern 2012
18
Diary of an MBA Intern
2
Education
19
EMEA
47
Europe
8
Events
13
Exploring Design at Google
4
GHC15
6
Going Green
6
Gone Google
2
Google Code University
1
Google Code-in
1
Google Games
3
Google Japan
1
Google Lime Scholarship
1
Google on campus
2
Google Online Marketing Challenge
10
Google Science Fair
2
Google.org
1
Google+
6
Googlers
14
Googlers Beta
11
Grace Hopper
11
GradTips
9
Hangouts On Air
21
Inside ITRP
6
Intern Insights
31
Intern Program
72
Interns Making an Impact
7
Interviews
1
Jobs
5
just for fun
30
K-12 (Pre-university)
14
LATAM
3
Life at Google
17
Middle East
1
My Path to Google
45
My Summer at Google
15
My Summer at Google 2012
10
North America
4
Office Environment
4
Open Source
9
PhD
7
Products
94
Programs and Competitions
116
Recruiter Tips and Tricks
15
Rice Plus
4
Scholarships
56
Search
1
STEM
2
STEP
1
Student Tips
15
Students
13
Summer of Code
1
Teach Parents Tech
10
Tech Students
3
Tips and Tricks
27
Women in Engineering
21
Young Innovators
10
YouTube
3
Archive
2020
Jul
May
Mar
Feb
Jan
2019
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2018
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Nov
Oct
Sep
Aug
Jul
Jun
Apr
Mar
Feb
Jan
2015
Dec
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Feed
Follow @GoogleStudents
Interested in opportunities and programs for students? Visit
google.com/students
.
